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"There is no blog on the Internet that goes without mentioning the PayPal Referral program when talking about viral growth using referrals. I have read most of them. They are informative. However, ...
"There is no blog on the Internet that goes without mentioning the PayPal Referral program when talking about viral growth using referrals.

I have read most of them. They are informative. However, I couldn’t find an in-depth analysis that could help me plan and execute a referral program.

So, in this post, I dive deep into their campaign to help you understand the inner mechanics of how it became such a successful and viral one.

“A 10% daily growth rate” to “A $1.5 billion buyout”
PayPal was one of the first Internet companies to drive viral growth at such a large scale using a referral campaign.

In fact, Dropbox’s Referral program (probably one of the most famous cases of referral marketing on the Internet) was inspired by the PayPal Referral program according to the founder Drew Houston.

The unique thing about PayPal Referral Program is that it went viral in an Internet era with no Facebook, Twitter, or Whatsapp!

Can you imagine doing that today? I know you can and but you shouldn’t! ?

PayPal Mafia (as the founding team of PayPal is called) realized that getting new customers through advertising is too expensive and deals with large banks are time-consuming and most probably useless as old bankers didn’t understand much about digital payments and tech.

The team decided that they need organic, viral growth, and the best way to do that was to reward users with money in exchange for referrals.

So, they created a simple refer-a-friend campaign –

When you refer someone, you would get $20 and the new person signing up would get $20.

With this, PayPal started growing exponentially. The growth rate at one point reached 10% daily!

They skyrocketed from 1 million users in March 2000 to 5 million users by September 2000.

And then in 2002, it was sold to eBay for a whopping sum of $1.5 billion.

The referral program played a vital role in such high-velocity growth.

However, this wouldn’t have been possible if PayPal’s team didn’t understand the psychology of their users.

It is very important that you ask the following questions before you start planning your referral program — what my users want? how do they think? what motivates them? what do they fear? etc…

Social risk and two-way rewards in a Referral Program Read More.."
  1.   Company
  2.    Public
Mobzway is a game development company specialize in Online Multi-player gaming. We produce highly customized products taking into account the need of local as well as global market. In a short span...
Mobzway is a game development company specialize in Online Multi-player gaming. We produce highly customized products taking into account the need of local as well as global market.

In a short span of time, Mobzway has earned a reputation as one of the fastest producers of high-quality gaming products.

We offer an unparalleled level of service, backed by a team of experienced engineers, software developers, game designers, graphic artists, animators, and customer support specialists.

All of our products are offered in responsive web and native mobile app, with scalability and stability that ensures we meet the highest standards within the online gaming industry.
  1.   Travel & Tourism
  2.    Public
Welcome to city.live, a new web-based platform and mobile app service that brings cities to life, giving you everything you need to interact with a city.
  1.   Company
  2.    Public
FlowMotion was founded by Lars Flesland, Julie Bauge and Eirik Dyrseth in 2015. The three outdoor enthusiast discovered the need for a stabilizing video while shooting their own adventures. The FlowMo...
FlowMotion was founded by Lars Flesland, Julie Bauge and Eirik Dyrseth in 2015. The three outdoor enthusiast discovered the need for a stabilizing video while shooting their own adventures. The FlowMotion team, now consists of 10 people, is a group of adventurers, travelers, runners, tech geeks and action sports professionals who share the passion for videography and tech. They started building a solution to their own problem but soon realized that shaky footage is a problem ranging far beyond the action-sports segment. FlowMotion ONE was developed for action sport, but made for everyone.

With offices in Palo Alto and Trondheim, Norway, FlowMotion produces video stabilizing products that marry software and hardware solutions to empower users to be the best cinematographers they can be. FlowMotion’s mission is to help people tell better stories. They do that by providing people with easy-to-use tools which enable them to capture smooth cinema-quality videos.

FlowMotion has won awards from Norway, Finland, Germany and the United States. Including being awarded as Norway’s Most Promising Startup and winning Venture Cup Norway, the nation’s largest business plan competition.The pitching competitions Polar Bear Pitching in Finland and Live Sharks Tank® in San Francisco. It was also awarded one of the top 50 new products within the sports industry at ISPO in Germany, the world’s largest sports and outdoors expo. As of November 1, 2016, FlowMotion has raised $370.000 in funding.
  1.   Product or Service
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FlowMotion solves a pain many have felt all too personally - getting stable video with your smartphone. This inspired FlowMotion to create ONE, the first smartphone stabilizer which you can wear and h...
FlowMotion solves a pain many have felt all too personally - getting stable video with your smartphone. This inspired FlowMotion to create ONE, the first smartphone stabilizer which you can wear and hold, due to the unique 3inONE design. You can use the stabilizer as a wearable device attached to all your existing camera mounts (e.g. on your helmet, bike or car), use the FlowMotion handle with a joystick that lets you change the camera angle as you shoot, or attach it to FlowMotion’s extension pole, which allows for close-up shots even at a distance. The stabilizer eliminates shaking and vibrations by using sensors and high-precision motors, turning your smartphone into a professional camera, giving you cinema-quality footage.
  1.   Organization
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SRII MISSION: Drive Research & Innovation for “IT Enabled Services” for a Better World. SRII ORGANIZATION: SRII is led by senior leaders from major IT companies like Google, Amazon, Apple, Face...
SRII MISSION:
Drive Research & Innovation for “IT Enabled Services” for a Better World.

SRII ORGANIZATION:

SRII is led by senior leaders from major IT companies like Google, Amazon, Apple, Facebook, Intel, Citrix, Microsoft, IBM, HP, Infosys, TCS, eBay/PayPal, Accenture, etc., in close partnership with academia, research institutes, as well as government organizations from around the world.

In strong partnership with:

Professional Societies: IEEE, ACM, Informs, and many others
Global Research Organizations: NSF, JST, CSIRO, ITRI, Fraunhofer, VTT/Tivit
Major Universities/Institutes
Government Organizations
  1.   Company
  2.    Public
intraHouse has its roots in the majestic land of Norway with its highly respected business culture and thriving tech scene. A pioneering software house, with more than ten years’ experience creati...
intraHouse has its roots in the majestic land of Norway with its highly respected business culture and thriving tech scene.

A pioneering software house, with more than ten years’ experience creating some of the smartest solutions available for mobile, intraHouse has grown and today has teams in the UK, Benelux, Spain, Eastern Europe, Asia and the US.Alesund

This means we can work around the clock to deliver proof of concepts and demos in a very timely manner to a standard we feel will surpass your expectations.

Our award-winning technology PocketPaper is the choice of some top names including global giant Cisco and Dutch telecoms provider KPN.

Our native app solutions for all mobile devices are trusted by important organisations in the public sector, and again, Cisco.

Our web designs are sure to make you stand out from the crowd, rank high and look slick on any device.

We provide sophisticated, cost effective and hassle free mobile solutions for enterprises of all sizes, in any industry.
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