Most retailers (66 percent) already use AI in some way, with 37 percent using it for search and 33 percent using it to improve product recommendations for customers. Could your company render AI services also for this niche, Carl Johard?
As retailers juggle the relative merits of different marketing channels against their return on investment, their marketing plans are showing an increasing trend towards cross-channel campaigns together with greater use of artificial intelligence (AI) to provide better analysis of results. This article shares the trends revealed in a recent survey....