​ Thinking about moving your business to the other side of town? Or, perhaps you're thinking about moving your business to a new city. With either of these scenarios, you'll run into a slew of positives as well as negatives. Let's look at some things to consider before moving your business. Employees You want to consider your employees before deciding to relocate. There's always the option of employee relocation, but as a startup you might not have the budget, or people might not want to move wi...

​ The most important aspect of your business is the service you provide to new and current customers. In today's digital age, where everything seems to be moving to automation, we pose and answer the question, "Is customer service automation right for your company?" In other words, can you add automation for the benefit of the customer without losing the all-important human aspect? Let's look at the pros and cons. The pros of customer service automation Many people you do business with "want wha...

​ Did you know that 84% of people trust online reviews as much as a personal recommendation? This is what is known as social proof , and it's why reviews are beneficial to your company. Yet, if you're like most busy business owners, capturing reviews is the last thing on your mind. It's time to put reviews at the forefront of your marketing strategy. First, let's look at the benefits. People follow the crowd Most shoppers do some research before doing business with a company. They are looking ar...

Many startups know they need to blog, but either a lack of time, writing skill, or dedication to the effort keeps them from blogging. Other startups don't see any immediate return on investment from blogging so they put it on the back burner, often forgetting it entirely. Blogging is a long-term investment – one that pays dividends down the road. If you blog often enough, consistently and about the right things, you will see returns in the long-term. If you have ever thought about blogging but e...