Why your startup needs a board

One of the best investments a startup can make early on is the selection of a board. Some people incorrectly assume that a board is only created at the point when you get investors, but every business of any size can benefit of having a group of people who provide advice and help the company succeed. Recently, I participated in a ScaleUp Academy session organized by CEO World with Christoph Ortlepp from Earlybird Venture Capital . In this intimate real-time face-to-face, Ortlepp stressed the imp...
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Digital business: imperative not an option for customer success

How to get started now In 2015, IDC predicted that within three years the top 30% of companies in all industries would be seriously challenged by an innovative competitor.Today, only two years later, this seems conservative as Tesla, Uber, and others overtake the automotive industry, Amazon dominates retail globally and born-digital startups penetrate all traditional markets. For business leaders, the question is no longer whether to implement a digital strategy but when and how to do so. With t...
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How successful internet entrepreneurs think

Pros and cons of doing a trade show for your product

It's product launch time for your startup, and it's time to do some marketing. With so many options and avenues available to you, we take a look at one traditional form of marketing – the trade show. The Pros You'll find that the biggest advantage of the trade show is the increased exposure for your startup. This is your chance to get noticed. Trade shows are a great place to increase your brand awareness and get your product in front of more eyeballs. Consider participating in a class, hosting ...
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Transform for success in digital future

By 2020, half of the current Global 100 companies will be marginalized by new or more nimble competitors according to IDC. For business leaders, the question is no longer whether to transform their business to succeed in the digital world but how to adapt, develop new revenue streams and delight global customers. For companies with large customer, employee, and revenue bases, changing the business model, organizational structures and processes can be daunting. However, now is the best time to ge...
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Facebook Messenger Marketing

Traditional marketing tools often overlooked by startups

For most startups, their marketing strategy includes only online activities such as lead generation, social media, email marketing, content marketing , pay-per-click, and their website. While this is all vital to your overall marketing plan, there are other avenues available to you depending on your target market. In this article, we look at traditional marketing tools often overlooked by startups that include strategies and methods for introducing your business to the world.   Direct mail ...
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How user generated content can grow your brand

  Is user generated content the latest fad, or is it a viable way for you to grow your business? First, let's define it. User generated content (UGC) is any content that unpaid contributors, your customers or fans share online. This might be in the format of reviews, social media posts, videos, blog posts, tweets, pictures and more. It's a big boon for your startup, not the latest fad, and it's something you should definitely be encouraging your customers to do. To help you, let's look at h...
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Why you need to identify your strengths

To achieve success you need to leverage your strengths, and before you can identify your strengths you need to be aware of the difference between skills and strengths. The ability to speak a particular foreign language, for example, is a skill you can learn and improve through practice. Unless a natural ability for learning foreign languages is among your strengths however, you're unlikely to enjoy learning another language or achieve a high level of fluency. "The more you understand what you're...
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The robots are coming: Good news for employees

While using augmented reality games or tools such as Alexia can be cool, robotics, AI and VR in the workplace are scary for many people. For business leaders chartered with digitalization, this creates a dilemma as successful technology adoption requires full engagement and support of staff members. Faced with change, employees need to first understand this CAN be good news. Digital tools can make it easier to complete projects and provide opportunities to learn – leading to higher salary and gr...
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