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A world of people-centric cities

How startups can attract better talent by improving their job postings

Hiring new team members for your startup is a lot like marketing your company, but many businesses don't approach it this way. If you want to hire the absolute best candidates, you want to make sure your job posts are attracting the right job seekers by providing them extra information to help them decide whether or not to submit a resume. This involves using your marketing skills to craft your job postings. Here are a few ways startups can attract better talent by improving their job postings. ...
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How Apple built their competitive advantage

Lead generation tips for startups

Generating leads can be difficult for new and seasoned startups alike. This is where content marketing comes in. Let's take a look at a few lead generation tips for startups and how you can use your content to build trust with potential buyers. Content marketing According to one report, nearly 90% of marketers are using this tool in their marketing strategy. What exactly is content marketing? It's when you create and distribute content consistently that users find valuable, relevant, educational...
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Unlock self confidence

15 powerful habits to embrace

1. Read every single day. The diet you feed your mind is just as important as what you feed your body. 2. Take care of your wellbeing. Both your mental and physical health. 3. Plan your day the night before. 4. Focus on progress over perfection. 5. Stop comparing yourself to others all the time (I call this "comparisonitis") and focus more on being better than who you were yesterday. 6. Focus on possibilities over problems. 7. Surround yourself with extraordinarily inspiring people. 8. Reflect o...
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How we can build AI to help humans, not hurt us

What came first: technology or customer needs?

While the disruption of traditional businesses is often attributed to technology growth, the real driver of today's transformation to a digital world is customers - with increased demands for convenience and choice. Through innovations made possible by the power of technology, consumers have easy access to a broad range of choices.For example, via car sharing apps we can now easily choose between Uber, Lyft or taxi service - based on cost and convenience. With increased ease of daily activities ...
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Why you should consider building an online community around your brand

Two of the most important things you can do for your business are to build relationships with your customers and engender their loyalty. One of the best ways to do this is through online communities. You want to encourage your customers to feel like they're a part of something special. This in turn encourages their loyalty. Here are a few reasons why you should consider building an online community around your brand and some suggestions for making this happen. Communities increase retention rate...
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