5 marketing mistakes small businesses must avoid

The world of marketing is evolving, and it's a continuing challenge to ensure that your business gets the exposure it needs to thrive. Check out five marketing mistakes that you should avoid if you are looking to get the word out about your firm.   1. Counting on your marketer to solve all your problemsYou may have brought on the best marketing professional in town to handle your needs, but that person can't overcome fundamental issues if you have them. Poor products or services, a bad repu...
Continue reading

The three secrets of resilient people

How a great careers page can improve a startup's recruiting efforts

Your startup has huge potential, and that's not only for your business. It's also for the team members you hire.New team members can experience growing a company from the ground up, they can help you build a terrific company culture, and there's often a lot of room for growth.Yet, hiring can be one of the most difficult parts of running a startup. So, what's a startup owner to do? One of the first things in your hiring process is to turn to your website.In this article, we look at how a great ca...
Continue reading

How your small business website can get you sued

Over the last three to four years, there has been an "explosion" of lawsuits and claims by disabled people, asserting that businesses' websites (and, increasingly, their mobile apps) were not accessible to them because they were not up to code with Title III of the Americans with Disabilities Act, or ADA, according to Charles Marion, a lawyer with Blank Rome LLP in Philadelphia. ​[Read full article on The Philadelphia Inquirer] 

How to embrace emotions at work

5 disadvantages of seeking venture capital

As a new or young company, seeking to fund your startup, it seems pretty straightforward that venture capital would be a good option.Yet, while there are many advantages to it, we're going to look at five disadvantages of seeking venture capital, and why it might not be right for your business. #1: You may lose controlBefore you get venture capital, you (and your partners) have total control of your startup. After you get funding, you transfer part of your control to your investors.This mea...
Continue reading

This productivity system will save your life


Take these 3 essential steps when it’s time to let an employee go

You know you have a problem staffer at your business, but you are too busy to address the issues at hand. So you avoid the problem and eventually sit down with the employee to say, "It's just not working out, so we're letting you go."If this sounds familiar, you could be setting yourself up for expensive and protracted litigation, says Scott Warrick, an employment attorney and HR consultant who is the author of the book Solve Employee Problems Before They Start. "Part of good employee relations ...
Continue reading

15 marketing campaigns that made billions


Here’s the age you’re most likely to gain startup success

As tech firms work to settle charges of ageism and retreats are popping up to help workers over 30 learn to compete with younger employees, many people may assume that any age over 25 is too old to launch a startup. But luckily for older workers, that view is inaccurate. In reality, the mean age for founders at the highest-growth new ventures is 45.That's the word from a report conducted by researchers from MIT, Northwestern University and the US Census Bureau, which was recently published by No...
Continue reading

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.