How the demise of a PR giant brought the industry into disrepute

​I've been working in PR for the past 20 years and I'm amazed that for a profession whose primary task is to manage, enhance and protect reputations, the PR industry has never quite managed to do this for its own reputation, with practitioners labelled as spin-doctors and likened to lawyers who'll take on any case that pays.PR differs from Law in several ways, though. The law profession is heavily regulated and you have to have at least a degree in Law to become a lawyer, whereas the PR industry...
Continue reading

Things to consider when designing or redesigning a logo for your brand

​Whether you're creating a logo for the first time or redesigning an existing logo, there are some necessary steps to take.Your logo has a huge impact on your business – it literally defines you and tells your audience who you are.While some companies get it right the first time, others struggle through redesign after redesign.Let's take a look at things to consider when designing or redesigning a logo for your brand.First, let's take a look at some of the things to consider when designing a log...
Continue reading

The 6 all-time best movies about entrepreneurs


The GDPR – a Great Dirty Pain in the Rectum - or an opportunity?

​On 25 May 2018 the GDPR comes into force in Europe – the world's largest, single digital market – and any company handling the data of data subjects who live in any of the 28 EU Member States must be GDPR compliant, or risk facing hefty penalties of 4% of total global turnover or €20 million, whichever is greater.The GDPR outlines the responsibilities of Data Controllers (organisations that process personal data) and Data Processors (companies that provide data hosting services) as well as the ...
Continue reading

5 Ideas for a Productive Startup Office Space

​Getting your first startup office is an exciting time – especially because your options are truly limitless. This is your chance to create the work environment you've always dreamed of in a space that is designed for your ideas and your dream company culture to spring to life. It can be somewhat overwhelming, but part of the beauty of the process is all of its possibilities.1. Rent Something That Isn't an Office Anywhere you work is an office. Even if it's an old food truck or an abandoned cook...
Continue reading

How companies can encourage a work-life balance for their employees

More than 60% of the Millennial workforce strives for a work-life balance, and that has trickled down to the rest of the workforce.Yet, only 5% of employees consider themselves thriving with their work-life balance.Why should you care about this work-life balance? Because, employees with a healthy work-life balance are more productive, happier employees.To help you create a more positive culture and a more satisfying workplace, let's look at how companies can encourage a work-life balance for th...
Continue reading

Success is scarier than failure

Tips for engaging in influencer marketing

​As entrepreneurs, at some point we have to delve into the world of marketing to help shape the odds in our favour, because it's all very well having a brilliant product or service, but if no one knows about it we won't get anywhere.The field of marketing and marketing communications is vast, and thanks to rapid technological developments, it's constantly progressing, changing and evolving and keeping abreast of marketing trends is a job in itself.One aspect of marketing that technology has had ...
Continue reading

The success secrets of the 4-time entrepreneur behind BarkBox, which brought in $100 million in 2016

Bark is CEO and co-founder Matt Meeker's fourth startup. Launched in 2012, the company has raised a total of more than $77 million in funding, grown to 262 people, and surpassed $100 million in revenue in 2016, writes Rose Leadam. In this article, Meeker discusses his leadership style and the habits that help him lead. He also shares some of the tough decisions he's had to make, what he looks for in new hires, and how he's built a company culture based on consistency, transparency and authentici...
Continue reading

Need proof you need HR? Here it is.

​Are you one of the many companies that needs a real, tangible reason to hire human resources staff?If you need proof you need HR, here it is.We're going to look at period-underwear company, Thinx, and how their lack of proper human resources negatively impacted their business.Thinx: A Case StudyPeriod-underwear company, Thinx, started with one woman's brainchild to provide women with an alternative to traditional menstrual products.Their highly absorbent, washable underwear replaces mainstream ...
Continue reading

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.