Productivity tools for busy CEOs

 Is productivity rising or falling in our culture as a whole? It turns out it depends on who you ask.What we can say for certain is that in our digital age and with distractions at every turn, it can be hard to stay on task.We've look at productivity hacks in a previous post, and in this article, we're going to look at specific tools to help you be a more productive leader.If you're looking for productivity tools for busy CEOs, look no further than these apps, start using them and find each...
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The bet that shaped the odds in Switzerland’s favor

This is the story of a Swiss hotelier who shaped the odds in his favor thanks to a bet that turned a seasonal resort into a year-round experience. Entrepreneurs can learn a lot from Johannes Badrutt, a man who managed to market his business in a revolutionary way and made a huge impact in his country, the tourism industry, and the winter sports.St. Moritz is a high Alpine Swiss resort in Engadine with a breathtaking scenery and vibrant atmosphere that is considered Switzerland's original winter ...
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3 ways startups can add video content into their marketing strategies

 As a startup, you'll find video content is a powerful part of your marketing strategy, allowing you to project your brand to more people than ever before.Let's look at three ways startups can add video content into their marketing strategies.#1: Know your purposeThe first thing you want to uncover when creating a video content strategy is your purpose and your audience.Before diving into your plan, make a list of what separates your brand from the competition. What sets you apart and defin...
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How I defined my brand language

Tips for digital advertising

In today's digital world, to help shape the odds in your favour you need to consider including digital advertising as part of your marketing mix. According to eMarketer, digital advertising is growing, with spend predicted to reach $335 billion globally by 2020, representing almost half of total media spend. It is, of course, important to get it right. Here are some tips to help you.1. Use emotionYou'll have probably heard that people remember how you make them feel. American poet, memoirist, an...
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Entrepreneurship: Learned or built through experience

Entrepreneurship is everywhere! Traditional business executives fearing disruption or even extinction, need to innovate, transform and become entrepreneurial.Many attend seminars and courses to 'learn innovation', while others seek to hire graduates of 'entrepreneurship programs'. While these approaches can provide new ideas, real entrepreneurism and innovation are not taught but are learned by practice. "Silicon Valley Style" entrepreneurs take risks, passionately solve real problems and gain e...
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How to Measure Customer Engagement for Your Business

​Customer engagement isn't just the newest buzz-word in the industry; it can mean the difference between success and failure. Engaged customers don't simply buy your product or service, they interact with your brand. They respond to your social media posts, and they tell their friends and family all about you. So how do you know if your customers are engaged or not? Why it matters Studies have proven that engaged customers boost revenue and can help increase your customer base. They spend more, ...
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How Amazon destroyed a $6 billion retail giant

How to plan a successful product launch

​How to plan a successful product launchYou're getting your new product ready for launch.Not only is your staff excited, but you can't wait to show your new product to the world.Yet, for many startups, all the work goes into creating and developing the product and not in the launch.To help you get ready, let's look at how to plan a successful product launch so your new product takes off with momentum and fanfare.Pre-Launch to InfluencersYour first step is to take your product to the influencers ...
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