How to craft an elevator speech for investors

Whether you're in a meeting, or you meet a potential investor at a dinner party, you'll be better off if you have a prepared elevator speech for your startup. This helps you say what you really need to say without having to think about it or even worse, leaving something out.Let's look at how to craft an elevator speech for investors.What is an Elevator Speech? Sometimes called an elevator pitch, this speech is a short overview of your business, products, and services. You may use it in business...
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How Brexit could make food prices skyrocket


Do you lead through inspiration and empowerment of your employees, teams and suppliers?

​By 2020, half of the current Global 100 companies will be marginalized by new or more nimble competitors according to IDC. For business leaders, the question is no longer whether to transform their business to succeed in the digital world but how to adapt, develop new revenue streams and delight global customers.For companies with large customer, employee and revenue bases, changing the business model, organizational structures and processes can be daunting. However, now is the best time to get...
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How to overcome the fear of telling your story

The biggest lessons that 2017 taught me

Around this time of the year, one of my favourite activities is reflecting back on what some of my biggest lessons in life, business and success have been for the year-to-date.So what have been some of the biggest lessons that 2017 has taught me?Here are a few highlights from what was a pretty long list…​Regular self-evaluation is important in awakening our self-awareness as being unaware is like thinking tomorrow will be totally different while inwardly you remain the same.Meditation offers the...
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How Bitcoin and Cryptocurrency works

Brand messaging mistakes to avoid

Every brand needs a voice, especially startups.The messaging you provide your audience is what helps your target audience understand your value and why you're useful. Your messaging tells the potential customer why they should do business with you.Your brand's promise must be clear, it must tell a story, and it must be convincing.Brand messaging for your startup should convey your value proposition and help your customers relate to your products or services. Your brand messaging should inspire, ...
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4 connections all successful people create at work

Should startups invest in native advertising?

Before we start to answer this question, you might be wondering about the term, native advertising. Just what does this mean?Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.In other words, the ad looks just like the content around it. So, if you use native advertising on your website or someone else's, it wouldn't look like an ad.Native advertising is the new buzzword, and in this article, we lo...
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8 tips to market your app for free

Many companies have an app to help them shape the odds in their favor. The trick is to make sure your app stands out from the millions of others out there. Srinu Chowhan, Head of Growth at LUNO, shares his top tips for mobile marketing with zero dollars, courtesy of CEO World.   1. Use AdWords free credits to reach out to the Tech editors You get free credits when you create a new AdWords account, use that credit to reach out to the key Tech editors in the industry – they will help you...
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