Success is scarier than failure

Tips for engaging in influencer marketing

​As entrepreneurs, at some point we have to delve into the world of marketing to help shape the odds in our favour, because it's all very well having a brilliant product or service, but if no one knows about it we won't get anywhere.The field of marketing and marketing communications is vast, and thanks to rapid technological developments, it's constantly progressing, changing and evolving and keeping abreast of marketing trends is a job in itself.One aspect of marketing that technology has had ...
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The success secrets of the 4-time entrepreneur behind BarkBox, which brought in $100 million in 2016

Bark is CEO and co-founder Matt Meeker's fourth startup. Launched in 2012, the company has raised a total of more than $77 million in funding, grown to 262 people, and surpassed $100 million in revenue in 2016, writes Rose Leadam. In this article, Meeker discusses his leadership style and the habits that help him lead. He also shares some of the tough decisions he's had to make, what he looks for in new hires, and how he's built a company culture based on consistency, transparency and authentici...
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Need proof you need HR? Here it is.

​Are you one of the many companies that needs a real, tangible reason to hire human resources staff?If you need proof you need HR, here it is.We're going to look at period-underwear company, Thinx, and how their lack of proper human resources negatively impacted their business.Thinx: A Case StudyPeriod-underwear company, Thinx, started with one woman's brainchild to provide women with an alternative to traditional menstrual products.Their highly absorbent, washable underwear replaces mainstream ...
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Sales tips for non sales people

​As entrepreneurs, at some point, to shape the odds in our favour we have to sell something, whether it's ourselves or our products and services. Many entrepreneurs are not natural sales people and the thought of 'selling' fills us with dread.However, it doesn't have to be that way. Even the untrained and those who don't consider themselves to be 'natural' sales people can achieve sales success.Here are some tips to help you with your sales: 1. Get clear Before you even start selling, be clear a...
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How to avoid burnout as an entrepreneur

8 key issues in negotiating merger and acquisition agreements for technology companies

Buying or selling any type of company can be fraught with unseen risk and any merger or acquisition deal can be complex and heavily negotiated. There are legal, financial, and business details to take into account, and either party may be under pressure to complete the transaction quickly. Nevertheless it's crucial not to take any short cuts at the letter of intent stage or through due diligence, to avoid serious problems further down the line. To help you achieve a successful negotiation, ...
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Should your startup be using webinars to reach its audience?

​Online marketing is vital to the success of your startup, and the digital arena provides you many avenues to reach your target market.One underutilized platform is the webinar. In this article, we ask and answer the question, "Should your startup be using webinars to reach its audience?"What is a webinar?For those of you who aren't quite sure what a webinar is, here's a short description:A webinar is a live web-based video conference. There's usually one (there can be more) presenter and an aud...
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The success story of YouTube CEO Susan Wojcicki

​Sometimes we take decisions that impact the rest of our lives and change everything in an unexpected way. Susan Wojcicki, former VP of Advertising & Commerce at Google and current CEO of YouTube, knows this better than most. In 1999, she was faced with a difficult decision, and she had the courage and the foresight to take the path that would make her become "the most important woman on the Internet."Wojcicki is a Silicon Valley native with honors in history and literature from Harvard who ...
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