In order to run a successful business it is important to have a good understanding of how your customer thinks and feels about your product. Collecting feedback through surveys, is an excellent way to receive the data necessary to inform decisions. The problem is that unless a survey is structured correctly, it is possible that it will lead to inaccurate results. A poorly crafted survey opens itself up to response bias, which causes survey participants to answer questions inaccurately. If survey...

For most entrepreneurs, they'll tell you their biggest challenge getting their startup off the ground is financing. In fact, surveys show that nearly two-thirds of start-ups face financial challenges. There are ways to overcome this large hurdle. Let's look at three common startup financing challenges and how to beat them.  #1: Start at the right time For many people looking to begin a new business, they simply lack the personal capital to do it. They may not have any savings, and they may ...

Your human resources initiatives directly affect your employees. They may even mean the difference between happy and unhappy staff. To help you understand what's working, and whether or not it's cost-effective, you want to use human resources (HR) metrics. This way you can measure which of your human resource activities are contributing to your overall startup growth and performance. These may include such things as: Hiring and onboardingEmployee retentionPerformance managementOverall staff sati...

No matter your industry, it's likely that you have some competition in your field, but that doesn't mean you can't differentiate yourself. Check out these tips to ensure you can stand out from your competitors.

Though remote work has risen steadily in recent years, according to the Bureau of Labor Statistics, full-time work from home is still a surprisingly new concept for more than two-thirds of Americans. And managing a staff virtually calls for a modified mindset, perhaps more than many leaders understand or appreciate, especially during a global pandemic.  [Read full article on Entrepreneur]  

As a startup, the hiring process is vital to your success and plan for growth. So, the last thing you want to do is spend hours plowing through resumes and interviewing candidates only to be upset with the people you hired. Your goal is long-term hires, and you don't want to waste time and money hiring the wrong people. According to Investopedia, the cost of a "full-baked" employee can range from one and a half to three times their salary. These costs can include the hiring and interview process...