Blogs

What startups need to know about vacation policies

Do startups offer vacation time? How much vacation time is normal? Does everyone get the same amount? Because this can be such a hot topic for your newly hired team, we look at what startups need to know about vacation policies. Today's workers, especially Millennials , don't like the traditional model of earning vacation where you have to wait months or even years to get two weeks of paid vacation. To cater to this growing subset as well as the generation of workers coming up behind them, you w...
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The anti-CEO playbook


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CEO

What is a subliminal message and how do companies use them in advertising?

Various shapes, words, or colors can make small but powerful associations between a brand and an intended meaning. Brands like Amazon or FedEx have mastered this even in just their logo. Subliminal messages are one way to create this meaningful and lasting association for customers. Subliminal messages can be used through many mediums – whether it's a TV commercial, print ad, or email campaign. It taps into a customer's subconscious mind and creates repeated exposure to form a brand meaning. Fro...
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Recruiting top talent & how to take emotions out of a situation


Why founders and CEOs need to delegate

Are you tempted to do everything yourself? If so, you're not alone. It's a common dilemma for startup founders and CEOs. It's easy to see why entrepreneurs would want to maintain total control of their products, their marketing, their sales, their finances, and their delivery systems, but it isn't realistic. The art of letting go and delegating can be a hard task to learn, yet it is vital to the success of your startup. Why delegate One of the most important and perhaps obvious reasons you shoul...
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Can anyone put Amazon out of business?


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How to be more environmentally friendly at home

As climate talks take centre stage at just about every political event across the globe, it can become difficult to take a back seat in making changes in our own lives. There are so many avenues that are effortless to take to reduce our impact on the environment which can also save us money at the same time. If you're looking for some direction or a few ideas on how to be more environmentally friendly in your day to day life, then there are a few great tips for you listed down below. Use Smart O...
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How your brain's executive function works


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4 tips for startups looking to improve their interview process

As a startup owner, you wear many hats, and so do your employees. One of those many hats may be that of a hiring team and interviewers. Hiring is often a task that everyone must assist with on top of everything that's on their plate. To help you have the most effective recruitment and hiring process possible, check out these four tips for startups looking to improve their interview process.   #1: Prepare for the interview Many startups overlook this important first step. It's easy to do, es...
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5 books to read this summer as an entrepreneur


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