Think different!

Think different!

Who are you? What do you want to achieve? How would you sum up your company in a sentence.
Steve Jobs said "marketing is about values". 

If someone asked you "what does your company stand for?", what would be your answer? 
This video is from when Apple launched their "Think different" campaign. Well worth a look!


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  1. André Eidskrem

About bringing back the Apple brand:

The way to do that is not to talk about speeds and fees
It's not to talk about bits and mega-hertz
It's not to talk about why we are better than windows
"Our customers want to know what is Apple and what is it...

About bringing back the Apple brand:

The way to do that is not to talk about speeds and fees
It's not to talk about bits and mega-hertz
It's not to talk about why we are better than windows
"Our customers want to know what is Apple and what is it that we stand for
...where do we fit in this world?"

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  1. André Eidskrem

What we're about isn't making boxes for people to get their jobs done..
..although we do that well...
But Apple is about something more than that!
Apple at the core... it's core value - is that, we believe that people with passion
can change the...

What we're about isn't making boxes for people to get their jobs done..
..although we do that well...
But Apple is about something more than that!
Apple at the core... it's core value - is that, we believe that people with passion
can change the world for the better
That is what we believe
..and that those people who are crazy enough to think that they can change the world..
..are the ones that actually do!

#ThinkDifferent!

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