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Before we dive in to the pros and cons of investing in SEO, let's firmly define it.
SEO is an abbreviation for search engine optimization. While the term, SEO, can leave many startups confused, it's simply how you get free and organic traffic to your website.
Breaking it down even further, consider this example. Your potential customer goes to Google and enters a term in the search bar that has something to do with your business. If you show up on the search engine results page near the top or at least on page one, you've succeeded at search engine optimization.
Google, Bing and Yahoo are the three major search engines, and if your business populates on page one, your SEO is working.
Pros of investing in SEO
It's good for your startup to invest in SEO. It brings visibility to your business and ultimately revenue.
The pros are many, and let's look at a few:
Cons of investing in SEO
While the pros outweigh the cons of investing in SEO, there are a few disadvantages to take note of.
Now that we've looked at the pros and cons of investing in SEO, the ball is in your court.
Search engine optimization includes the methods you use to ensure your website performs well in search engine results.
So, even though there are a few minor disadvantages to investing in SEO, it really is important for the overall health of your website and well-being of your business.
If it's important to you to show up on page one of search engine results pages and near the top, then you want to concentrate on SEO.
Finally, it's worth noting that according to Search Engine People, ranking highly for organic search results is crucial because between 70% and 80% of users completely ignore paid advertisements."
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