Many startups know they need to blog, but either a lack of time, writing skill, or dedication to the effort keeps them from blogging.
Other startups don't see any immediate return on investment from blogging so they put it on the back burner, often forgetting it entirely.
Blogging is a long-term investment – one that pays dividends down the road. If you blog often enough, consistently and about the right things, you will see returns in the long-term.
If you have ever thought about blogging but either fell into one of the above categories or just didn't know where to start, this is for you.
Join us as we explore five reasons why your startup should be blogging.
#1: Blogging helps build your brand
As a startup, you most likely haven't developed a trusted brand name yet. Blogging helps establish your company as a brand.
Blogging give you a voice and a chance to be the expert in your field.
It's what sets you apart from the competition. Why? Because blogging helps you build relationships with potential customers while encouraging their loyalty.
When you blog, you can also share this content through your social media pages. This gives you another arena to build your brand while blogging.
#2: Blogging drives traffic to your website
You want visitors on your website so they can learn more about your startup and in the end, make a purchase.
Your blog helps you drives this traffic to your website. When you share your blog posts through your email marketing, social media posts, and guest blogging on other sites, you encourage click-throughs back to your website.
In addition, you can use social media advertising to share your blog posts and increase traffic to your website even further.
#3: Blogging establishes you as an expert
Bloggers know what they're talking about, and that shows when potential customers read your blog.
For example, let's say your startup is a bakery. If you blog about the best ways to make bread, you create yourself as an expert. You are an authority on the baking, so it stands to reason that your baked goods are delicious and worth purchasing.
What's more, customers will look to your blog for answers to their questions. You become the respected and trusted source to solve their problems. This creates loyalty and encourages business.
#4: Blogging is good for SEO
Getting people to your website happens when you really work on your SEO (search engine optimization).
When your website ranks at the top of the page on search engine results pages, you get more website traffic and better organic rankings.
Blogging is an integral part to your SEO strategy. Your blog gives you great exposure and increases your rankings.
You can use your blog to build backlinks to your website from other websites, thus increasing your organic SEO.
Blogging also adds consistent, fresh content to your website which is again good for SEO.
#5: Blogging can attract investors
Your blogging efforts can also attract investors and venture capitalists (VC) to your startup.
Just imagine venture capitalists combing through the internet looking for potential investments. They come across your blog full of great articles, and they decide your startup is worthy.
Alternatively, your blog content might be what gives you the upper hand when seeking funding.
Your startup should be blogging because it's good for business, and it increases your chances of being found.
If you want to increase traffic to your website while establishing trust with your audience, blogging is the way to go.
Use what you know about your industry and write about it. Come up with a list of blog titles and commit to posting on a regular basis – once a week is a good starting point.
You can post industry insights, interviews, videos, how-to guides, and article of interest to your audience.
Be sure to share your posts on all of your digital channels to increase your reach.
Use your blog as a centerpiece of your digital marketing, have a little patience and watch your website traffic grow.
Are you a new startup ready to succeed? Are you looking to get your new business off the ground and watch it rise to success? We are here for you. We can help answer your questions and guide you through the process. Outsource your HR duties, finances, payroll and more to us. Contact Escalon today to get started.
(Photo: Alejandro Escamilla)