How I defined my brand language

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Tips for digital advertising

Tips for digital advertising

In today's digital world, to help shape the odds in your favour you need to consider including digital advertising as part of your marketing mix. According to eMarketer , digital advertising is growing, with spend predicted to reach $335 billion globally by 2020, representing almost half of total media spend. It is, of course, important to get it right. Here are some tips to help you. 1. Use emotion You'll have probably heard that people remember how you make them feel. American poet, memoirist,...
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Global Website Builder Software Market 2017 - eHost, Jimdo, Squarespace, Homestead, Dudamobile, Onbile, Tappinn

Global Website Builder Software Market 2017 - eHost, Jimdo, Squarespace, Homestead, Dudamobile, Onbile, Tappinn
Global Website Builder Software Market Research Report 2017 introduces major market circumstances including product launches, technical aspects, leading factor, development trends, and the business strategies opt by key market players. Along with key strategies, the report focuses on essential opportunities, challenges, industry-specific drivers in the Website Builder Software market. It covers the sections and the sub sections of market including market size or revenues, market share, market se...
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Entrepreneurship: Learned or built through experience

Entrepreneurship: Learned or built through experience
Entrepreneurship is everywhere! Traditional business executives fearing disruption or even extinction, need to innovate, transform and become entrepreneurial. Many attend seminars and courses to 'learn innovation', while others seek to hire graduates of 'entrepreneurship programs'. While these approaches can provide new ideas, real entrepreneurism and innovation are not taught but are learned by practice. "Silicon Valley Style" entrepreneurs take risks, passionately solve real problems and gain ...
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How to Measure Customer Engagement for Your Business

How to Measure Customer Engagement for Your Business
​ Customer engagement isn't just the newest buzz-word in the industry; it can mean the difference between success and failure. Engaged customers don't simply buy your product or service, they interact with your brand. They respond to your social media posts, and they tell their friends and family all about you. So how do you know if your customers are engaged or not? Why it matters Studies have proven that engaged customers boost revenue and can help increase your customer base. They spend more,...
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How Amazon destroyed a $6 billion retail giant

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How to plan a successful product launch

How to plan a successful product launch
​ How to plan a successful product launch You're getting your new product ready for launch. Not only is your staff excited, but you can't wait to show your new product to the world. Yet, for many startups, all the work goes into creating and developing the product and not in the launch. To help you get ready, let's look at how to plan a successful product launch so your new product takes off with momentum and fanfare. Pre-Launch to Influencers Your first step is to take your product to the influ...
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Tips for hiring and working with a PR agency

Tips for hiring and working with a PR agency
To help shape the odds in your favour you need to do PR. If you want to hire an agency, how do you choose the right one? Hiring a PR firm can be a daunting prospect and not finding the right PR representation can be costly. PR is a powerful tool. You have to 'touch' potential customers repeatedly – some say as many as seven times – before they'll buy. PR is a great way to do that by reaching your audience via the media they consume and the best PR is hardly noticeable, although we're surrounded ...
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Elon Musk’s speech at SpaceX 2017 Event

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Should your company invest resources into Twitter?

Should your company invest resources into Twitter?
  Social media is pervasive in our digital world. It's enhanced the way businesses can connect with their current and target customers. What's more, businesses now have an easy platform where they can educate, entertain, and build relationships with their customers. Yet, with the plethora of social media platforms available today, it can be a conundrum for startups to decide where to invest their efforts. In this article, we ask the question, "Should your company invest resources in Twitter...
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