Important metrics startups should keep track of For many business owners, just the word metrics has them filled with worry and stress. In this article, we’re going to demystify the term and tell you what important metrics startups should keep track of. Why look at metrics? Well, metrics measure performance, and your investors are going to want to know how you’re doing. You also use metrics to measure your startup’s behavior, activities and other important attributes. You can then use these metri...
Michael Dubin, co-founder and CEO of Dollar Shave Club , knows how to use comedy to shape the odds in his favor. With a background in marketing, advertising and comedy improvisation, Dubin managed to go from an idea to a billion-dollar company thanks to a hilarious advertising video that went viral. Dubin met Mark Levine at a party in 2011 and they bonded over their mutual frustration regarding the hassle buying and the price of razors. He got inspired after Levine told him he had a wareho...
Through effective use and leverage of technology, service-based business models and enhanced customer experience, organizations such as Adobe, Daimler Benz, Hilton and Schibsted Finn have achieved growth in revenue, profit and market valuation. Across all industries, digital capabilities, along with new market dynamics and buying patterns are driving the need for change. Benefits of digitalization include: Increased customer loyalty and retention – leading to more predictable revenue streams Abi...
Public relations strategies for startups vary from their established, big business counterparts. First, what is PR? According to Forbes , public relations is the persuasion business. They go on to say that the act of PR is trying to convince your audience to promote your idea, purchase your product, support your position, or recognize your accomplishments. More succinctly, the Public Relations Society of America says that, “Public relations is a strategic communication process that builds mutual...
Like everybody knows by now, persistence is the foundation of the entrepreneurial mindset. You need to give all your blood, sweat and tears to bring your idea to life and make it profitable enough to get by. Like other infamous entrepreneurs before him, Josiah Cantrall used all his courage and willpower to shape the odds in his favor despite having a modest background. The second oldest of 14 children, he grew up milking cows and shoveling manure in Farmington, Wisconsin, a place he describes as...
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Helen Lindsey created a new blog post, 10 life-changing questions to ask yourself todayThe two things most people are searching for in life are success and happiness. In a culture that values material wealth, position, honors, and fame, it's easy to think achieving these things can make you happy. And yet people who are successful by those standards aren't always happy as a result. Being successful might be better defined as being content with who you are, grateful for what you have, and the sense of fulfilment and satisfaction you get from what you're doing and why you're do...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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Helen Lindsey created a new blog post, What I learned about entrepreneurship by diving into a saturated marketSucceeding in a saturated market can be challenging. No matter how crowded the market is however, you can achieve success by differentiating your business from the competition. By spotting gaps in the market you can carve out a niche for yourself by offering a product or service that's distinctly different to what's already available or by taking a new approach to an existing business model. Despite an oversaturated market, Erik Huberman, founder and CEO of Hawke Media, decided to dive in anyway...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, World's first 3D-printed bridge opens to cyclists in NetherlandsAdvances in 3D printing are revolutionizing the construction industry as the Netherlands demonstrated this week with the opening of the world's first 3D-printed, reinforced concrete bridge. The eight-metre bridge, created by the Eindhoven University of Technology (EUT) and built by the BAM Infra construction company, is primarily intended for cyclists although it has been safety tested to bear loads of up to two tons. Compared with traditional construction methods, 3D printing is quicker, a...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, How to decide with speed and convictionAs a startup CEO, being decisive is crucial to maintaining the forward momentum of the business. Balancing the importance of timely action with ensuring a thorough decision making process isn't easy. You not only have to consider the cost of a bad decision, compared with the value of a good one, you also need to consider the cost of postponing a decision while you gather more information. For a startup, the most damaging decisions are the delayed decisions that cause missed opportunities. To hel...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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