To help shape the odds in your favour you need to use the right language in all your dealings. Today, if content is King, how you express that content can mean the difference between content that grabs attention and content that turns an audience off. To ensure your content cuts the mustard, mind your tone and your voice, by using active rather than passive language. According to the Oxford Dictionary explanation of 'passive versus active verbs', passive verbs – including 'is', 'are', 'was', 'we...
With large customer bases, heavy investment in technology such as machine learning, the "Big Four" global technology companies are growing rapidly. A key strategy for Google, Amazon, and Microsoft has been acquisition – of small innovative companies in similar or adjacent industries or traditional companies (such as Amazon's purchase of Whole Foods). The question many smaller tech companies, as well as non-digital enterprises, are asking today is "How Can We Protect Ourselves from the Giants". F...
Is productivity rising or falling in our culture as a whole? It turns out it depends on who you ask. What we can say for certain is that in our digital age and with distractions at every turn, it can be hard to stay on task. We've look at productivity hacks in a previous post, and in this article, we're going to look at specific tools to help you be a more productive leader. If you're looking for productivity tools for busy CEOs, look no further than these apps, start using them and find ...
This is the story of a Swiss hotelier who shaped the odds in his favor thanks to a bet that turned a seasonal resort into a year-round experience. Entrepreneurs can learn a lot from Johannes Badrutt, a man who managed to market his business in a revolutionary way and made a huge impact in his country, the tourism industry, and the winter sports. St. Moritz is a high Alpine Swiss resort in Engadine with a breathtaking scenery and vibrant atmosphere that is considered Switzerland's original winter...
As a startup, you'll find video content is a powerful part of your marketing strategy, allowing you to project your brand to more people than ever before. Let's look at three ways startups can add video content into their marketing strategies. #1: Know your purpose The first thing you want to uncover when creating a video content strategy is your purpose and your audience. Before diving into your plan, make a list of what separates your brand from the competition. What sets you apart and ...
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Helen Lindsey created a new blog post, How to build a successful business teamWhile it's common for startups to wait too long before they start hiring, you won't be able to do everything yourself when it comes to growing the business. You need to start building a team that shares your vision and values, while bringing the right balance of skills and experience to fill key roles in the business. Having the wrong team is one of the top reasons for startup failure, so you need to be selective and strategic about the people you choose to work with. To help you build a winning...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, Social media for business: A marketer's guideIf you're not using the right social media channels, you may be missing out on valuable business opportunities. Some platforms may be a better fit than others for what you want to accomplish and simply increasing your activity on a current platform may not be the best way to achieve your goals. Different objectives and target audiences require different channels and tools. To help you pick the right ones for your business, social media strategist Saige Driver shares here "the basics you should k...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, How to get your hardware product to market on scheduleWhile the path to success is fraught with difficulties for any technology startup, the failure rate for consumer hardware startups may be as high as 97 per cent. Getting products to market on time is one of the biggest challenges they face, with manufacturing setbacks among the top reasons for failure. For the best chance of success you need to find, and build a strong relationship with, the right manufacturer. And this gets complicated when you take production to China. Here, Felix Von Heland s...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Why founders need to learn these three things to scale their businessBeing a founder often means having to perform almost every role in the business while you have limited resources for hiring. As the company starts to grow however, you'll have neither the time nor the expertise to cover every functional area of the business. And trying to do everything yourself is going to hinder your performance, limit your creativity and distract you from the strategic decision making that will determine the company's future. By cultivating a strong team of leaders to run...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, 5 steps to transform your idea into a profitable business using crowdfundingRaising the finance you need to get a new business idea off the ground isn't easy. Investors generally aren't interested in your product until they see some traction, yet you can't gain any traction among consumers until you can build the product. This is why so many entrepreneurs are turning to crowdfunding to validate their ideas, build a customer base and raise the funding they need. Mark Campbell has seen entrepreneurs raise anything from $50,000 to more than $1 million this w...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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