As a founder or CEO, you want to hire the most experienced, skilled, and knowledgeable team to propel your startup to success. To do this, and to do it well, you may want to make sure that your team is also diverse.Your first inclination may be to hire people just like you, but this isn't always the best idea. You want to find skilled, capable people who are different from you, so your team is well-rounded, and your employee culture is more open and accepting.In this article, we look at how star...

IntroductionEvents as a social gathering are a great place for networking and exposure. It is crucial that the audience is excited and engaged in the event as this engagement intensity will decide the success of the event.With time there have been many developments in the event management domain, especially technological advancements. Technology's integration with any event has made it more creative and interactive than ever before.People are always sharing their offline experiences on online pl...

Mistakes happen every day in the business world, and some are more forgivable than others. Payroll isn't on the list of forgivable mistakes.Why? Payroll mistakes can be incredibly costly to your startup. Failing to comply to payroll laws gets the government involved which leads to penalties and fines. In the most extreme cases, it can even lead to jail time.What's more, when you mess up payroll, your startup's team can lose faith in you, and you may even lose staff members.To help you avoid cost...

Increasing global competition, ubiquitous access to a plethora of choices, personalized marketing and new consumer buying habits are making customer loyalty more critical and difficult for all organizations. The key to loyalty is delivering value to customers – in their eyes. Similar to Maslov theory of how people live in society the Elements of Value show how people make purchase decisions. It is not based on product but quality or price but recognizing and delivering an offering that addresses...

Did you know that job seekers rank social media networks as the most useful resource for jobs when compared to job boards and ads, recruiting agencies, employee referrals, and recruiting events?This is worth noting because the recruiting process has changed for many companies over the last several years. Like many things, social media has solidified its place as somewhere your business needs to be.When you use social media to attract candidates, you are easily able to narrow your target market w...