Important metrics startups should keep track of

Important metrics startups should keep track of
Important metrics startups should keep track of For many business owners, just the word metrics has them filled with worry and stress. In this article, we’re going to demystify the term and tell you what important metrics startups should keep track of. Why look at metrics? Well, metrics measure performance, and your investors are going to want to know how you’re doing. You also use metrics to measure your startup’s behavior, activities and other important attributes. You can then use these metri...

How Michael Dubin turned a video ad into a $1bn company

How Michael Dubin turned a video ad into a $1bn company
Michael Dubin, co-founder and CEO of  Dollar Shave Club , knows how to use comedy to shape the odds in his favor. With a background in marketing, advertising and comedy improvisation, Dubin managed to go from an idea to a billion-dollar company thanks to a hilarious advertising video that went viral. Dubin met Mark Levine at a party in 2011 and they bonded over their mutual frustration regarding the hassle buying and the price of razors. He got inspired after Levine told him he had a wareho...

Digitalization – Is your business ready?

Digitalization – Is your business ready?
Through effective use and leverage of technology, service-based business models and enhanced customer experience, organizations such as Adobe, Daimler Benz, Hilton and Schibsted Finn have achieved growth in revenue, profit and market valuation. Across all industries, digital capabilities, along with new market dynamics and buying patterns are driving the need for change. Benefits of digitalization include: Increased customer loyalty and retention – leading to more predictable revenue streams Abi...

What startups need to know about PR

What startups need to know about PR
Public relations strategies for startups vary from their established, big business counterparts. First, what is PR? According to Forbes , public relations is the persuasion business. They go on to say that the act of PR is trying to convince your audience to promote your idea, purchase your product, support your position, or recognize your accomplishments. More succinctly, the Public Relations Society of America says that, “Public relations is a strategic communication process that builds mutual...

Where you come from doesn’t determine where you go

Where you come from doesn’t determine where you go
Like everybody knows by now, persistence is the foundation of the entrepreneurial mindset. You need to give all your blood, sweat and tears to bring your idea to life and make it profitable enough to get by. Like other infamous entrepreneurs before him, Josiah Cantrall used all his courage and willpower to shape the odds in his favor despite having a modest background. The second oldest of 14 children, he grew up milking cows and shoveling manure in Farmington, Wisconsin, a place he describes as...

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