More than 60% of the Millennial workforce strives for a work-life balance, and that has trickled down to the rest of the workforce. Yet, only 5% of employees consider themselves thriving with their work-life balance. Why should you care about this work-life balance? Because, employees with a healthy work-life balance are more productive, happier employees. To help you create a more positive culture and a more satisfying workplace, let's look at how companies can encourage a work-life balance for...
As entrepreneurs, at some point we have to delve into the world of marketing to help shape the odds in our favour, because it's all very well having a brilliant product or service, but if no one knows about it we won't get anywhere. The field of marketing and marketing communications is vast, and thanks to rapid technological developments, it's constantly progressing, changing and evolving and keeping abreast of marketing trends is a job in itself. One aspect of marketing that technology has h...
Are you one of the many companies that needs a real, tangible reason to hire human resources staff? If you need proof you need HR, here it is. We're going to look at period-underwear company, Thinx , and how their lack of proper human resources negatively impacted their business. Thinx: A Case Study Period-underwear company, Thinx, started with one woman's brainchild to provide women with an alternative to traditional menstrual products. Their highly absorbent, washable underwear replaces main...
As entrepreneurs, at some point, to shape the odds in our favour we have to sell something, whether it's ourselves or our products and services. Many entrepreneurs are not natural sales people and the thought of 'selling' fills us with dread. However, it doesn't have to be that way. Even the untrained and those who don't consider themselves to be 'natural' sales people can achieve sales success. Here are some tips to help you with your sales: 1. Get clear Before you even start selling, be clea...
Online marketing is vital to the success of your startup, and the digital arena provides you many avenues to reach your target market. One underutilized platform is the webinar. In this article, we ask and answer the question, "Should your startup be using webinars to reach its audience?" What is a webinar? For those of you who aren't quite sure what a webinar is, here's a short description: A webinar is a live web-based video conference. There's usually one (there can be more) presenter and a...
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Helen Lindsey created a new blog post, Obsess over meeting customer needs not the productMany startups fall into the same trap of being so focused on the product, service or experience they are building they lose sight of whether they're genuinely meeting customer needs. "I've read way too many investment pitches and business plans that wax lyrical about product features and service design. But it becomes clear they are beautiful solutions desperately trying to find a problem to solve," says innovation consultant and early-stage investor Matthew Cushen. Here, he shares some of the m...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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Helen Lindsey created a new blog post, The top TED talks of 2018 so far—and what you can learn from themTED, a non-profit organization, has evolved from a conference where technology, education and design converged to become an ever-growing collection of online videos for free distribution. Now these powerful short talks can give you a fresh perspective on a wide variety of presented by expert speakers. From the benefits of sleep and the power of emotional courage to becoming more creative, improving your network and boosting your career, Hayden Field shares here seven of the most compelling ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Before you hire your friends, do these 3 thingsWhile your friends may seem the best candidates to help build your startup, there are potential pitfalls you need to be aware of. When it comes to hiring, as a first-time founder you're most likely to look to people you already know and trust; people you're comfortable with. And hiring your friends can work out very well. "More often than not, though, hiring friends brings some problems and difficult moments," writes Alisa Cohn. To help you mitigate the risks, Cohn shares her top ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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