Being an entrepreneur is no easy task, you not only have to fight to bring your idea to life and get enough users and money to survive, but you also have to add impact to the equation. Social entrepreneurship is the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions for social, cultural, or environmental issues. For some entrepreneurs the impact comes first, and it’s the ‘raison d’etre’ of their business, they want to pay it forward and make t...
You may have heard that raindrops aren’t all the same size. Well, just like raindrops, not everyone is suited to work at a startup. You’ve got the dream, and you’ve got the products or services, but do you have the right team? Your team helps determine the path your startup follows and the ultimate outcome. Let’s look at six personality types perfect for startups. #1: The Dreamer We bet you are the dreamer and the visionary. You’re the one who can dream big and at the same time set smaller goals...
During the 2016 Global Startup Grind Conference in Redwood City CA, leading investors including Marc Andreeassen, Tim Draper and Vinod Khosla shared insights, success stories and advice with thousands of entrepreneurs. Key highlights from the two days are as follows: Tide is turning with reduction in valuations and capital After strong post-recession growth in funding and valuations, ‘the tide is going out’ potentially leaving behind many dying unicorn companies. While many factors are contribut...
As a young startup, do you find yourself struggling with marketing ideas? Do you want to get your business “out there,” but you aren’t really sure how to do it? Let’s look at three hacks for marketing your business online. Just what do we mean by hack? In years past, the word had a sinister connotation, but today, when it comes to marketing, it’s a word we use to describe a secret or tip that takes your sales pitch to the next level. Other times, hacks are used to save time or money. So…are you ...
Bringing the best talent to your organization, however, that is not enough. Successful organizations have more than monetary incentives. According to a recent survey in Silicon Valley, over 50% employees believe they would earn more money by switching jobs. Money alone is not enough. Additional incentives help retain key employees and help employees remain both efficient and productive. Retaining key employees The process of keeping employees should be considered even before hiring them. This pr...
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Helen Lindsey created a new blog post, 4 examples of how AR & VR will improve customer serviceTechnology is changing all the time and as customers become more accustomed to instant communications and on-demand services, so their needs and expectations are increasing. While customers benefit from the speed with which they can obtain information, goods, and services, there's also the risk that increasing automation is making customer service less personal. Scottie Gardonio explores here how further technological advances in augmented reality (AR) and virtual reality (VR) could reverse this...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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Helen Lindsey created a new blog post, 3 things leaders with impressive communication skills always doWith the increasing tendency towards a leadership style that's more relationship- than task-orientated, leaders need to inspire their teams with their vision and encourage innovation while supporting and developing team members to fulfill their potential. Successful leadership requires a high level of self-awareness, which is the foundation of emotional intelligence and the key to communicating effectively with others. In this article, John Hall shares how effective leaders use their impressive ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Six steps to defining your target marketOne of the most difficult aspects of starting and running a business is finding new customers, and the first step to building your customer base is to define your target market. By understanding who your customers are, and how your business can solve their problems, you can grow the business by identifying ways to attract new customers and target your most profitable customers to increase sales. To help you get started, Grant Leboff, principal of the Sticky Marketing Club, shares some top t...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, What popular start-up advice is plain wrong? Successful founders demystify entrepreneurshipStarting your own company can be daunting and before you take the leap into entrepreneurship you need to be armed with accurate information, advice and guidance. There's a wealth of resources available for UK entrepreneurs to access reliable business advice, and yet there's still a lot of inaccurate information and poor start-up advice that could be stopping budding entrepreneurs in their tracks. To help you separate fact from fiction and make well-informed decisions, founders and CEOs behind hu...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, What’s the best way to get customer referrals for your business?A strong customer retention and referral program is crucial for the growth of your business. A happy customer isn't only more likely to continue buying from you; he or she is also more likely to recommend your company to others, especially when there are incentives involved. Customer acquisition is a challenge for any business and the increasing use of digital channels makes it easier for your existing customers to act as brand ambassadors. To help you harness the power of referral marketing, Ri...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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