With the unemployment rate at its lowest point in years, it's never been more important to keep hold of your best employees. Attracting and retaining the top talent is vital for your business, and in today's tight job market, employee retention means more than offering a good salary and benefits. In this article, we look at six ways companies can retain top talent. #1: Offer flexibility A strong work-life balance is incredibly important to the Millennial workforce, and that has trickled down t...
In 2013, the University of Tennessee looked into the failure rate of businesses across 11 different industries. Of the companies used in the study, they found that more than 50% failed after just 4 years, while the majority (71%) failed after their 10th year in business. In essence: your probability of running a successful business over the long-term is under 30%. The researchers identified a number of reasons for this, with one of them being due to wasted marketing budgets. Businesses spent t...
I've been working in PR for the past 20 years, both in-house and agency side. My Number 1 Rule has always been 'know your audience', and this applies to journalists as an audience. Whether you're an entrepreneur or work in PR and marketing, at some point you'll have to pitch your story, company, product or service to the media. Here are my top tips to help shape the odds in your favour and ensure your story gets covered. 1. Research Before even considering pitching your story, company, product...
There isn't a single way of being a great leader, everything depends on your own personal style and the situation you're in, but there's something we can say for sure: leader and manager are completely different terms, even though a lot of people use them interchangeably. Many managers believe leadership is a personality trait, something you were born with, but great leaders don't actually have a series of unmovable specific habits – effective leadership is all about judging the specific situa...
Whether you're creating a logo for the first time or redesigning an existing logo, there are some necessary steps to take. Your logo has a huge impact on your business – it literally defines you and tells your audience who you are. While some companies get it right the first time, others struggle through redesign after redesign. Let's take a look at things to consider when designing or redesigning a logo for your brand . First, let's take a look at some of the things to consider when designing...
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Helen Lindsey created a new blog post, How leaders can humanize work againThere's a difference between having a good work ethic and being a workaholic—and startup founders are often among those who confuse one with the other. Occasionally working a few extra hours to meet a deadline and not let a client down is a good work ethic. Sacrificing your personal life to work long hours every day isn't. While you may blur the lines between work and personal life because you're passionate about what you do and you want to devote your time to building a successful business, you...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, Why London's tech community is thriving, despite BrexitIt seems gloomy predictions about the impact of Brexit aren't putting a dent in the positive mood of London's tech scene. According to Microsoft general manager David Mendlen, the city's "vibrant and engaged developer scene," with its "world-class educational support for startups and developers" and a "supportive local ecosystem and plenty of demand for developers" will ensure London continues to be "a tech powerhouse." Here, Mendlen explores how the growth of startup accelerators, dig...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Why African startups are now on the acquisition trailWhile year-on-year investment in the African continent's tech scene is increasing, figures show major exits are down. Yet, while the annual Disrupt Africa African Tech Startups Funding Report shows major acquisitions were down in 2017 compared with the previous year, there has been a flurry of startups acquiring other startups, writes Tom Jackson. Here, he explores why this is happening "even before the African tech startup space has matured to the point where startups are serious targets for mo...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Mike Johnson created a new blog post, 31 tips for using gig economy to get ahead your competition
People working as a freelancer is not a new thing. Contractual workers have been around for a long time. They get paid for their output, not by the hours. They get payment for their work, but there's no benefit. This labor model isn't a modern concept, but it is slowly but surely taking over full-time jobs. This is called gig economy. The emergence of the term gig economy was a response to the burgeoning demand for more freelance workers than regular employees. So while working as a contractor f... Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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