Entrepreneurship is everywhere! Traditional business executives fearing disruption or even extinction, need to innovate, transform and become entrepreneurial. Many attend seminars and courses to 'learn innovation', while others seek to hire graduates of 'entrepreneurship programs'. While these approaches can provide new ideas, real entrepreneurism and innovation are not taught but are learned by practice. "Silicon Valley Style" entrepreneurs take risks, passionately solve real problems and gain ...
How to plan a successful product launch You're getting your new product ready for launch. Not only is your staff excited, but you can't wait to show your new product to the world. Yet, for many startups, all the work goes into creating and developing the product and not in the launch. To help you get ready, let's look at how to plan a successful product launch so your new product takes off with momentum and fanfare. Pre-Launch to Influencers Your first step is to take your product to the influ...
To help shape the odds in your favour you need to do PR. If you want to hire an agency, how do you choose the right one? Hiring a PR firm can be a daunting prospect and not finding the right PR representation can be costly. PR is a powerful tool. You have to 'touch' potential customers repeatedly – some say as many as seven times – before they'll buy. PR is a great way to do that by reaching your audience via the media they consume and the best PR is hardly noticeable, although we're surrounded ...
Social media is pervasive in our digital world. It's enhanced the way businesses can connect with their current and target customers. What's more, businesses now have an easy platform where they can educate, entertain, and build relationships with their customers. Yet, with the plethora of social media platforms available today, it can be a conundrum for startups to decide where to invest their efforts. In this article, we ask the question, "Should your company invest resources in Twitter...
PR is all about managing reputations and there's nothing quite like some good PR to help shape the odds in your favour. Many individuals and companies know that. Bill Gates says he'd spend his last dollar on PR, and Sir Richard Branson believes a good PR story is more effective than a front-page ad. PR is powerful and it permeates all aspects of our lives and influences our purchasing habits, lifestyle choices and political decisions. PR has the potential to build up or tear down a business or l...
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Helen Lindsey created a new blog post, How to build a positive company cultureCompany culture plays an important part in the success of any business. A strong company culture is one of the best ways to attract and retain the best employees. And with recruitment websites and 'best place to work' surveys giving employees, both past and present, an opportunity to rate their employers, poor company cultures have nowhere to hide. In this article, Alan Kohll explores the numerous benefits of a positive company culture and the factors that contribute to creating a positive compa...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, The simple question that can make or break a startupResearch shows the number one reason new businesses fail is because they're selling a product no one wants. You may have a great idea, the necessary expertise and all the resources you need to build a successful company, but if you're not satisfying a market need your business isn't going to survive. The key question is how to test your ideas and establish customer demand before launching a new business or product. Here, Kyle Young shares three strategies you can use to identify the ideas most l...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Innovative start-ups urged to enter WeWork Creator AwardsInnovative entrepreneurs, startups, non-profit organizations, and performance artists are invited to apply for the London WeWork Creator Awards. Co-working company WeWork launched the Creator Awards to reward innovation in any industry with prizes worth up to $360,000. Successful entries for the UK competition will be selected to pitch live on stage at the London event on October 25 in front of a panel of judges. And finalists from the London event will be invited to pitch for a second time at t...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Irina Gonzalez reacted to this post about 14 hours ago
Helen Lindsey created a new blog post, 10 questions you can expect to hear in your U.K. entrepreneur visa interviewWhen the U.K. government launches its new startup immigration visa next year—making the process faster and easier—the volume of applications is likely to increase. If you want to beat the rush by applying for the current Tier 1 Entrepreneur Visa however, you need to be prepared for a stringent assessment procedure. And the most challenging part is an interview that seeks to ensure your application is valid and legitimate. To give you an idea of what to expect, Luna Williams explores here th...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Irina Gonzalez reacted to this post about 14 hours ago
Helen Lindsey created a new blog post, 7 steps to becoming a thought leader in your industryThought leadership takes your content marketing to a new level. It differentiates your brand from the competition, elevates your status and solidifies your credibility as an expert in your field. And it attracts the kind of attention that generates new business leads. While there are tremendous benefits, it's important to understand what the term thought leader really means and how to use thought leadership content to extend your influence. With that in mind, John Hall shares here the ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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