What came first: technology or customer needs?

While the disruption of traditional businesses is often attributed to technology growth, the real driver of today's transformation to a digital world is customers - with increased demands for convenience and choice. Through innovations made possible by the power of technology, consumers have easy access to a broad range of choices.For example, via car sharing apps we can now easily choose between Uber, Lyft or taxi service - based on cost and convenience. With increased ease of daily activities ...

Why you should consider building an online community around your brand

Two of the most important things you can do for your business are to build relationships with your customers and engender their loyalty. One of the best ways to do this is through online communities. You want to encourage your customers to feel like they're a part of something special. This in turn encourages their loyalty. Here are a few reasons why you should consider building an online community around your brand and some suggestions for making this happen. Communities increase retention rate...

Achieve your mission: join the 15% of successful business leaders

Digitalization allows entrepreneurs to disrupt traditional markets and deliver new services overnight. However, over 85% of new initiatives fail. Success for Amazon, GE, and global entrepreneurs starts with clarity of mission, market and customer needs plus the definition of the business model and market approach to creating value. For example, Amazon's mission to build a place where people can find anything they might want to buy was the foundation behind their start as online bookseller throug...

Is your company making these accounting mistakes?

As the owner of a startup, you are probably trying to do a lot with a little, and that may mean you're doing your own accounting. While you may try to handle your accounting on your own, it's usually not the best idea, especially if you're working with investors and managing payroll. If you make a mistake in your accounting, you can end up with a huge mess on your hands. Therefore, we have compiled a list of common accounting mistakes your company may be making for you to review. If you find tha...

6 proven ways to get referrals without asking for them

One major consequence of the internet has been the proliferation of choice, in all arenas. Remember when you walked into clothing stores and picked out what was on the shelf? How quaint. Looking for a new kind of toothpaste? Here are 75! When it comes to material objects, figuring out what you need can usually be done through online reviews. For services, however, the currency is still the personal reference. Think about it: when you need a service, would you rather read 400 online reviews, then...

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