Tips for hiring and working with a PR agency

Tips for hiring and working with a PR agency
To help shape the odds in your favour you need to do PR. If you want to hire an agency, how do you choose the right one? Hiring a PR firm can be a daunting prospect and not finding the right PR representation can be costly. PR is a powerful tool. You have to 'touch' potential customers repeatedly – some say as many as seven times – before they'll buy. PR is a great way to do that by reaching your audience via the media they consume and the best PR is hardly noticeable, although we're surrounded ...

Should your company invest resources into Twitter?

Should your company invest resources into Twitter?
  Social media is pervasive in our digital world. It's enhanced the way businesses can connect with their current and target customers. What's more, businesses now have an easy platform where they can educate, entertain, and build relationships with their customers. Yet, with the plethora of social media platforms available today, it can be a conundrum for startups to decide where to invest their efforts. In this article, we ask the question, "Should your company invest resources in Twitter...

The importance of avoiding bad PR

The importance of avoiding bad PR
PR is all about managing reputations and there's nothing quite like some good PR to help shape the odds in your favour. Many individuals and companies know that. Bill Gates says he'd spend his last dollar on PR, and Sir Richard Branson believes a good PR story is more effective than a front-page ad. PR is powerful and it permeates all aspects of our lives and influences our purchasing habits, lifestyle choices and political decisions. PR has the potential to build up or tear down a business or l...

6 ways companies can retain top talent

6 ways companies can retain top talent
​ With the unemployment rate at its lowest point in years, it's never been more important to keep hold of your best employees. Attracting and retaining the top talent is vital for your business, and in today's tight job market, employee retention means more than offering a good salary and benefits. In this article, we look at six ways companies can retain top talent. #1: Offer flexibility A strong work-life balance is incredibly important to the Millennial workforce, and that has trickled down t...

How to market your business without spending a penny

How to market your business without spending a penny
​ In 2013, the University of Tennessee looked into the failure rate of businesses across 11 different industries. Of the companies used in the study, they found that more than 50% failed after just 4 years, while the majority (71%) failed after their 10th year in business. In essence: your probability of running a successful business over the long-term is under 30%. The researchers identified a number of reasons for this, with one of them being due to wasted marketing budgets. Businesses spent t...

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