3 ways startups can add video content into their marketing strategies

3 ways startups can add video content into their marketing strategies
  As a startup, you'll find video content is a powerful part of your marketing strategy, allowing you to project your brand to more people than ever before. Let's look at three ways startups can add video content into their marketing strategies. #1: Know your purpose The first thing you want to uncover when creating a video content strategy is your purpose and your audience. Before diving into your plan, make a list of what separates your brand from the competition. What sets you apart and ...

Tips for digital advertising

Tips for digital advertising

In today's digital world, to help shape the odds in your favour you need to consider including digital advertising as part of your marketing mix. According to eMarketer , digital advertising is growing, with spend predicted to reach $335 billion globally by 2020, representing almost half of total media spend. It is, of course, important to get it right. Here are some tips to help you. 1. Use emotion You'll have probably heard that people remember how you make them feel. American poet, memoirist,...

Entrepreneurship: Learned or built through experience

Entrepreneurship: Learned or built through experience
Entrepreneurship is everywhere! Traditional business executives fearing disruption or even extinction, need to innovate, transform and become entrepreneurial. Many attend seminars and courses to 'learn innovation', while others seek to hire graduates of 'entrepreneurship programs'. While these approaches can provide new ideas, real entrepreneurism and innovation are not taught but are learned by practice. "Silicon Valley Style" entrepreneurs take risks, passionately solve real problems and gain ...

How to plan a successful product launch

How to plan a successful product launch
​ How to plan a successful product launch You're getting your new product ready for launch. Not only is your staff excited, but you can't wait to show your new product to the world. Yet, for many startups, all the work goes into creating and developing the product and not in the launch. To help you get ready, let's look at how to plan a successful product launch so your new product takes off with momentum and fanfare. Pre-Launch to Influencers Your first step is to take your product to the influ...

Tips for hiring and working with a PR agency

Tips for hiring and working with a PR agency
To help shape the odds in your favour you need to do PR. If you want to hire an agency, how do you choose the right one? Hiring a PR firm can be a daunting prospect and not finding the right PR representation can be costly. PR is a powerful tool. You have to 'touch' potential customers repeatedly – some say as many as seven times – before they'll buy. PR is a great way to do that by reaching your audience via the media they consume and the best PR is hardly noticeable, although we're surrounded ...

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