For most startups, their marketing strategy includes only online activities such as lead generation, social media, email marketing, content marketing , pay-per-click, and their website. While this is all vital to your overall marketing plan, there are other avenues available to you depending on your target market. In this article, we look at traditional marketing tools often overlooked by startups that include strategies and methods for introducing your business to the world. Direct mail ...
Is user generated content the latest fad, or is it a viable way for you to grow your business? First, let's define it. User generated content (UGC) is any content that unpaid contributors, your customers or fans share online. This might be in the format of reviews, social media posts, videos, blog posts, tweets, pictures and more. It's a big boon for your startup, not the latest fad, and it's something you should definitely be encouraging your customers to do. To help you, let's look at h...
While using augmented reality games or tools such as Alexia can be cool, robotics, AI and VR in the workplace are scary for many people. For business leaders chartered with digitalization, this creates a dilemma as successful technology adoption requires full engagement and support of staff members. Faced with change, employees need to first understand this CAN be good news. Digital tools can make it easier to complete projects and provide opportunities to learn – leading to higher salary and gr...
Managing your money right from the start is vital to the health of your startup. When hiring an accountant, outsourcing your accounting, or hiring an employee to manage your books, you want to be absolutely confident in who you choose as they are responsible for managing your money. Your accountant helps you navigate the numbers and make the best financial decisions. If the numbers aren't accurate, it can be hard to grow and succeed as a small business. Let's look at what you should know ...
With new online competition, success in the retail grocery market is increasingly challenging. When tasked with implementation of technology to reduce the cost and increase efficiency of customer checkout, the leaders on one local store of a large chain took a creative approach. They started with the standard pilot of self-serve checkout stations; however, this had limited adoption. When asking customers as they were queueing for the 'traditional checkout' about their resistance to the self-se...
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Helen Lindsey created a new blog post, How to achieve product-market fitYou know you have product/market fit when customers don't just want a solution to their problem—they want your solution. And they consider your product or service a "must have." Startups need to achieve a high degree of product/market fit or die trying. And most of them will die trying as they run out of cash before they're able to gain enough traction. Here, Hayley Leibson shares a six-step process to product development that "will lead to more efficient use of resources and a high degree of co...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Irina Gonzalez reacted to this post about 20 hours ago
Helen Lindsey created a new blog post, 6 critical skills to master as a business leaderBuilding a new business from scratch often means having to work long hours juggling numerous roles and responsibilities, which could be anything from strategic planning and finance manager to sales and marketing or project management. And when you're immersed in the day-to-day running of the business "it can be challenging to know which skills to focus on first." With that in mind, early stage entrepreneurs from YEC Next share their top tips on the skills and abilities you need to master for suc...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Irina Gonzalez reacted to this post about 20 hours ago
Helen Lindsey created a new blog post, How to cope with anxiety and stress at work: 5 psychology techniquesMost people experience a certain level of anxiety and stress at work. It's what keeps you alert and focused when a deadline is looming, for example. When you constantly experience symptoms of work-related anxiety and stress that reach an uncomfortable level however, you may want to address the root cause rather than reaching for a quick fix. In this article, performance psychologist Helen D'Silva shares the strategies and techniques that will provide long-term benefits and help you thrive i...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, 4 reasons why failure can lead to spectacular successMany startup founders, entrepreneurs and business leaders experience failure, often multiple times, before they become successful. While it's natural to fear failure, the road to success rarely offers a smooth ride and being able to handle setbacks is crucial. However, it's not failure in itself that's important; it's how you respond to it that matters. And failure is only as useful as the lessons you learn from it. Here, LaRae Quy shares four reasons why failure can lead to success and how you ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Irina Gonzalez reacted to this post about 20 hours ago
Helen Lindsey created a new blog post, Purpose, passion and profit: 3 ingredients for business successWhile purpose, passion and profit are key ingredients, you need to follow the right steps when creating a recipe for business success. Your purpose is what motivates you to get out of bed every day, your passion brings your purpose to life, and profit is essential for a sustainable business. "To succeed in business you have to know where you're headed, so you can make a plan with the proper strategies and tactics to reach your goals," writes Kendra Sette. Here, she shares how to bring the e...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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