To help shape the odds in your favour you need to do PR. If you want to hire an agency, how do you choose the right one? Hiring a PR firm can be a daunting prospect and not finding the right PR representation can be costly. PR is a powerful tool. You have to 'touch' potential customers repeatedly – some say as many as seven times – before they'll buy. PR is a great way to do that by reaching your audience via the media they consume and the best PR is hardly noticeable, although we're surrounded ...
Social media is pervasive in our digital world. It's enhanced the way businesses can connect with their current and target customers. What's more, businesses now have an easy platform where they can educate, entertain, and build relationships with their customers. Yet, with the plethora of social media platforms available today, it can be a conundrum for startups to decide where to invest their efforts. In this article, we ask the question, "Should your company invest resources in Twitter...
PR is all about managing reputations and there's nothing quite like some good PR to help shape the odds in your favour. Many individuals and companies know that. Bill Gates says he'd spend his last dollar on PR, and Sir Richard Branson believes a good PR story is more effective than a front-page ad. PR is powerful and it permeates all aspects of our lives and influences our purchasing habits, lifestyle choices and political decisions. PR has the potential to build up or tear down a business or l...
With the unemployment rate at its lowest point in years, it's never been more important to keep hold of your best employees. Attracting and retaining the top talent is vital for your business, and in today's tight job market, employee retention means more than offering a good salary and benefits. In this article, we look at six ways companies can retain top talent. #1: Offer flexibility A strong work-life balance is incredibly important to the Millennial workforce, and that has trickled down t...
In 2013, the University of Tennessee looked into the failure rate of businesses across 11 different industries. Of the companies used in the study, they found that more than 50% failed after just 4 years, while the majority (71%) failed after their 10th year in business. In essence: your probability of running a successful business over the long-term is under 30%. The researchers identified a number of reasons for this, with one of them being due to wasted marketing budgets. Businesses spent t...
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Helen Lindsey created a new blog post, Go ahead, skip that networking eventNetworking provides opportunities for personal and professional growth. And the more diverse your network, the more opportunities you'll have. Yet despite the advice to attend as many relevant networking events as possible, many of us still avoid them. And it isn't just the introverts among us who find them uncomfortable. Most of us default to our comfort zone and fail to maximise our time at these events, says David Burkus. Here, he shares why networking events are doomed to failure "by their v...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, 5 must-know time management tips for marketersTime management is an important skill for anyone to master. If you're not managing your time well, it's going to be difficult to reach your business, career or personal goals. As a marketer, you may have to manage several projects at the same time, often with tight deadlines to meet. "So it's important to always try to find ways to streamline your efforts," writes Brenda Barron. Here, she shares five time management tips to help you effectively manage your time and boost your productivity in eve...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, How to write your first killer business presentationBusiness presentations serve to inform, entertain, and persuade an audience. And whether it's a general audience, your company's senior management team, potential clients or investors, you'll want your presentation to be as clear and effective as possible. Many people find the entire process daunting, especially when it's their first presentation. Yet the hardest part is getting started, says Fia Fasbinder. Once you've drawn up an outline of what you want to say and roughly how you'll say it, yo...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Seedcamp closes €68.3 million seed fund to invest in next generation of European unicornsWith an influx of more than 100 new investors, London-based Seedcamp has announced the final close of its fourth fund at £60 million. This latest fund is more than 30x bigger than the firm's initial fund, dating back to its launch in 2007 as Europe's first seed fund. And in just six months since the first close of Fund IV at £41M the firm has already made 15 new investments. The firm is now planning to invest in up to 100 startups from across Europe at pre-seed and seed stages across a variety o...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Want to try influencer marketing? Be carefulSocial media influencers can be powerful brand advocates and tapping into the thousands, or even millions, of followers they have on various social media channels is a highly effective way to target an engaged audience. Although it's the fastest growing and one of the most successful marketing strategies, it also has its problems. In this article, Kate Harrison shares some top tips from influencer marketing expert Richard Wong to help you mitigate the risks, reap th...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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