A crash course in direct to consumer marketing

Many business people are familiar with the terms B2B and B2C, but are unfamiliar with D2C. Direct to consumer marketing (D2C) is a strategy in which companies markets and sells products or services directly to consumers, removing any and all intermediaries. D2C marketing is popular among millennials, the generation driving economic change, which means that companies are adopting D2C practices to capture this demographic. Some characteristics of D2C companies that are attractive to millennials in...

What startups need to know about vacation policies

Do startups offer vacation time? How much vacation time is normal? Does everyone get the same amount? Because this can be such a hot topic for your newly hired team, we look at what startups need to know about vacation policies. Today's workers, especially Millennials , don't like the traditional model of earning vacation where you have to wait months or even years to get two weeks of paid vacation. To cater to this growing subset as well as the generation of workers coming up behind them, you w...

What is a subliminal message and how do companies use them in advertising?

Various shapes, words, or colors can make small but powerful associations between a brand and an intended meaning. Brands like Amazon or FedEx have mastered this even in just their logo. Subliminal messages are one way to create this meaningful and lasting association for customers. Subliminal messages can be used through many mediums – whether it's a TV commercial, print ad, or email campaign. It taps into a customer's subconscious mind and creates repeated exposure to form a brand meaning. Fro...

Why founders and CEOs need to delegate

Are you tempted to do everything yourself? If so, you're not alone. It's a common dilemma for startup founders and CEOs. It's easy to see why entrepreneurs would want to maintain total control of their products, their marketing, their sales, their finances, and their delivery systems, but it isn't realistic. The art of letting go and delegating can be a hard task to learn, yet it is vital to the success of your startup. Why delegate One of the most important and perhaps obvious reasons you shoul...

How to be more environmentally friendly at home

As climate talks take centre stage at just about every political event across the globe, it can become difficult to take a back seat in making changes in our own lives. There are so many avenues that are effortless to take to reduce our impact on the environment which can also save us money at the same time. If you're looking for some direction or a few ideas on how to be more environmentally friendly in your day to day life, then there are a few great tips for you listed down below. Use Smart O...

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