Are trade shows worth it for your startup? The answer is yes. While many businesses forgo trade shows for other forms of advertising, if you do this, you're leaving money on the table. Trade shows create an incredible opportunity for your startup to be seen. It's a great place for people to try your product and see it in person. What's more, Meeting Professionals International found there's a 40% close rate for meetings you have in person. Let's say you're selling hot tubs at a trade show – that...
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