How to plan a successful product launch You're getting your new product ready for launch. Not only is your staff excited, but you can't wait to show your new product to the world. Yet, for many startups, all the work goes into creating and developing the product and not in the launch. To help you get ready, let's look at how to plan a successful product launch so your new product takes off with momentum and fanfare. Pre-Launch to Influencers Your first step is to take your product to the influ...
To help shape the odds in your favour you need to do PR. If you want to hire an agency, how do you choose the right one? Hiring a PR firm can be a daunting prospect and not finding the right PR representation can be costly. PR is a powerful tool. You have to 'touch' potential customers repeatedly – some say as many as seven times – before they'll buy. PR is a great way to do that by reaching your audience via the media they consume and the best PR is hardly noticeable, although we're surrounded ...
Social media is pervasive in our digital world. It's enhanced the way businesses can connect with their current and target customers. What's more, businesses now have an easy platform where they can educate, entertain, and build relationships with their customers. Yet, with the plethora of social media platforms available today, it can be a conundrum for startups to decide where to invest their efforts. In this article, we ask the question, "Should your company invest resources in Twitter...
PR is all about managing reputations and there's nothing quite like some good PR to help shape the odds in your favour. Many individuals and companies know that. Bill Gates says he'd spend his last dollar on PR, and Sir Richard Branson believes a good PR story is more effective than a front-page ad. PR is powerful and it permeates all aspects of our lives and influences our purchasing habits, lifestyle choices and political decisions. PR has the potential to build up or tear down a business or l...
With the unemployment rate at its lowest point in years, it's never been more important to keep hold of your best employees. Attracting and retaining the top talent is vital for your business, and in today's tight job market, employee retention means more than offering a good salary and benefits. In this article, we look at six ways companies can retain top talent. #1: Offer flexibility A strong work-life balance is incredibly important to the Millennial workforce, and that has trickled down t...
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Helen Lindsey created a new blog post, Obsess over meeting customer needs not the productMany startups fall into the same trap of being so focused on the product, service or experience they are building they lose sight of whether they're genuinely meeting customer needs. "I've read way too many investment pitches and business plans that wax lyrical about product features and service design. But it becomes clear they are beautiful solutions desperately trying to find a problem to solve," says innovation consultant and early-stage investor Matthew Cushen. Here, he shares some of the m...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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Helen Lindsey created a new blog post, The top TED talks of 2018 so far—and what you can learn from themTED, a non-profit organization, has evolved from a conference where technology, education and design converged to become an ever-growing collection of online videos for free distribution. Now these powerful short talks can give you a fresh perspective on a wide variety of presented by expert speakers. From the benefits of sleep and the power of emotional courage to becoming more creative, improving your network and boosting your career, Hayden Field shares here seven of the most compelling ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Before you hire your friends, do these 3 thingsWhile your friends may seem the best candidates to help build your startup, there are potential pitfalls you need to be aware of. When it comes to hiring, as a first-time founder you're most likely to look to people you already know and trust; people you're comfortable with. And hiring your friends can work out very well. "More often than not, though, hiring friends brings some problems and difficult moments," writes Alisa Cohn. To help you mitigate the risks, Cohn shares her top ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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