Many companies have an app to help them shape the odds in their favor. The trick is to make sure your app stands out from the millions of others out there. Srinu Chowhan, Head of Growth at LUNO , shares his top tips for mobile marketing with zero dollars, courtesy of CEO World. 1. Use AdWords free credits to reach out to the Tech editors You get free credits when you create a new AdWords account, use that credit to reach out to the key Tech editors in the industry – they will help yo...
Before we dive in to the pros and cons of investing in SEO, let's firmly define it. SEO is an abbreviation for search engine optimization. While the term, SEO, can leave many startups confused, it's simply how you get free and organic traffic to your website . Breaking it down even further, consider this example. Your potential customer goes to Google and enters a term in the search bar that has something to do with your business. If you show up on the search engine results page near the top or ...
One of the best investments a startup can make early on is the selection of a board. Some people incorrectly assume that a board is only created at the point when you get investors, but every business of any size can benefit of having a group of people who provide advice and help the company succeed. Recently, I participated in a ScaleUp Academy session organized by CEO World with Christoph Ortlepp from Earlybird Venture Capital . In this intimate real-time face-to-face, Ortlepp stressed the imp...
How to get started now In 2015, IDC predicted that within three years the top 30% of companies in all industries would be seriously challenged by an innovative competitor.Today, only two years later, this seems conservative as Tesla, Uber, and others overtake the automotive industry, Amazon dominates retail globally and born-digital startups penetrate all traditional markets. For business leaders, the question is no longer whether to implement a digital strategy but when and how to do so. With t...
It's product launch time for your startup, and it's time to do some marketing. With so many options and avenues available to you, we take a look at one traditional form of marketing – the trade show. The Pros You'll find that the biggest advantage of the trade show is the increased exposure for your startup. This is your chance to get noticed. Trade shows are a great place to increase your brand awareness and get your product in front of more eyeballs. Consider participating in a class, hosting ...
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Helen Lindsey created a new blog post, Business angels invest €1.2 billion in Spanish startups in 2018Angel investment in Spanish startups is up 44 per cent on last year, with Barcelona taking the lion's share. While there have been fewer deals, they've increased in value bringing the total amount to EUR 1.217 billion as of October 2018, writes Tim Hinchcliffe. The top investment rounds range from the EUR 11.8 million raised by Travelperk in one of their two funding rounds this year, to the EUR 430 million raised by Letgo. And the top city is Barcelona with EUR 731.4 million,...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, 10 influencer marketing trends to keep your eye onConsumers are swayed by the content they consume on social media and as a result influencer marketing has become one of the most effective ways for brands to connect with their audience, acquire new customers and drive sales. The social media landscape is continuing to evolve however and consumers are becoming more discerning. So to continue reaping the benefits of influencer marketing, brands need to ensure they deliver high-quality campaigns that focus on authenticity and genuine engagement. H...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, How to overcome your fear of failureFear of failure is one of the biggest obstacles to success and to overcome your fear, you need to change how you perceive failure. What one person considers a crushing defeat, another sees as a minor setback and a learning opportunity. "The chips aren't always going to fall where you want them to — but if you understand that reality going in, you can be prepared to wring the most value out of the experience, no matter the outcome," writes executive career transition coach Susan Peppercorn. ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, The dark side of inflexibilityManaged properly, flexible working can be as good for employers as it is for employees and companies that aren't embracing the trend toward remote working may find it increasingly difficult to attract and retain top talent. That's not to say that remote working is always plain sailing however—especially for digital nomads who travel the world, living and working remotely in different locations for several weeks or months at a time. In this article, Mark Frary explores how inflexibility can make ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Zachary Kee-Clemmer created a new blog post, Commuting benefits companies need to offer in 2019
Americans' commutes are getting worse every year and employees are starting to weigh their options. With the high price and stress of long commutes, much of the workforce is willing to take pay-cuts just to avoid an added 20 minutes to their trip home from work. The focus on a healthier commute is leading to talented workers choosing jobs that allow them flexibility and reimbursements when it comes to their commute and employers need to take notice if they want to retain those high value workers... Post is under moderationStream item published successfully. Item will now be visible on your stream.
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