One of the best investments a startup can make early on is the selection of a board. Some people incorrectly assume that a board is only created at the point when you get investors, but every business of any size can benefit of having a group of people who provide advice and help the company succeed. Recently, I participated in a ScaleUp Academy session organized by CEO World with Christoph Ortlepp from Earlybird Venture Capital . In this intimate real-time face-to-face, Ortlepp stressed the imp...
How to get started now In 2015, IDC predicted that within three years the top 30% of companies in all industries would be seriously challenged by an innovative competitor.Today, only two years later, this seems conservative as Tesla, Uber, and others overtake the automotive industry, Amazon dominates retail globally and born-digital startups penetrate all traditional markets. For business leaders, the question is no longer whether to implement a digital strategy but when and how to do so. With t...
It's product launch time for your startup, and it's time to do some marketing. With so many options and avenues available to you, we take a look at one traditional form of marketing – the trade show. The Pros You'll find that the biggest advantage of the trade show is the increased exposure for your startup. This is your chance to get noticed. Trade shows are a great place to increase your brand awareness and get your product in front of more eyeballs. Consider participating in a class, hosting ...
By 2020, half of the current Global 100 companies will be marginalized by new or more nimble competitors according to IDC. For business leaders, the question is no longer whether to transform their business to succeed in the digital world but how to adapt, develop new revenue streams and delight global customers. For companies with large customer, employee, and revenue bases, changing the business model, organizational structures and processes can be daunting. However, now is the best time to ge...
For most startups, their marketing strategy includes only online activities such as lead generation, social media, email marketing, content marketing , pay-per-click, and their website. While this is all vital to your overall marketing plan, there are other avenues available to you depending on your target market. In this article, we look at traditional marketing tools often overlooked by startups that include strategies and methods for introducing your business to the world. Direct mail ...
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Helen Lindsey created a new blog post, How to build a successful business teamWhile it's common for startups to wait too long before they start hiring, you won't be able to do everything yourself when it comes to growing the business. You need to start building a team that shares your vision and values, while bringing the right balance of skills and experience to fill key roles in the business. Having the wrong team is one of the top reasons for startup failure, so you need to be selective and strategic about the people you choose to work with. To help you build a winning...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, Social media for business: A marketer's guideIf you're not using the right social media channels, you may be missing out on valuable business opportunities. Some platforms may be a better fit than others for what you want to accomplish and simply increasing your activity on a current platform may not be the best way to achieve your goals. Different objectives and target audiences require different channels and tools. To help you pick the right ones for your business, social media strategist Saige Driver shares here "the basics you should k...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, How to get your hardware product to market on scheduleWhile the path to success is fraught with difficulties for any technology startup, the failure rate for consumer hardware startups may be as high as 97 per cent. Getting products to market on time is one of the biggest challenges they face, with manufacturing setbacks among the top reasons for failure. For the best chance of success you need to find, and build a strong relationship with, the right manufacturer. And this gets complicated when you take production to China. Here, Felix Von Heland s...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Why founders need to learn these three things to scale their businessBeing a founder often means having to perform almost every role in the business while you have limited resources for hiring. As the company starts to grow however, you'll have neither the time nor the expertise to cover every functional area of the business. And trying to do everything yourself is going to hinder your performance, limit your creativity and distract you from the strategic decision making that will determine the company's future. By cultivating a strong team of leaders to run...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, 5 steps to transform your idea into a profitable business using crowdfundingRaising the finance you need to get a new business idea off the ground isn't easy. Investors generally aren't interested in your product until they see some traction, yet you can't gain any traction among consumers until you can build the product. This is why so many entrepreneurs are turning to crowdfunding to validate their ideas, build a customer base and raise the funding they need. Mark Campbell has seen entrepreneurs raise anything from $50,000 to more than $1 million this w...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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