With large customer bases, heavy investment in technology such as machine learning, the "Big Four" global technology companies are growing rapidly. A key strategy for Google, Amazon, and Microsoft has been acquisition – of small innovative companies in similar or adjacent industries or traditional companies (such as Amazon's purchase of Whole Foods). The question many smaller tech companies, as well as non-digital enterprises, are asking today is "How Can We Protect Ourselves from the Giants". F...
Is productivity rising or falling in our culture as a whole? It turns out it depends on who you ask. What we can say for certain is that in our digital age and with distractions at every turn, it can be hard to stay on task. We've look at productivity hacks in a previous post, and in this article, we're going to look at specific tools to help you be a more productive leader. If you're looking for productivity tools for busy CEOs, look no further than these apps, start using them and find ...
This is the story of a Swiss hotelier who shaped the odds in his favor thanks to a bet that turned a seasonal resort into a year-round experience. Entrepreneurs can learn a lot from Johannes Badrutt, a man who managed to market his business in a revolutionary way and made a huge impact in his country, the tourism industry, and the winter sports. St. Moritz is a high Alpine Swiss resort in Engadine with a breathtaking scenery and vibrant atmosphere that is considered Switzerland's original winter...
As a startup, you'll find video content is a powerful part of your marketing strategy, allowing you to project your brand to more people than ever before. Let's look at three ways startups can add video content into their marketing strategies. #1: Know your purpose The first thing you want to uncover when creating a video content strategy is your purpose and your audience. Before diving into your plan, make a list of what separates your brand from the competition. What sets you apart and ...
In today's digital world, to help shape the odds in your favour you need to consider including digital advertising as part of your marketing mix. According to eMarketer , digital advertising is growing, with spend predicted to reach $335 billion globally by 2020, representing almost half of total media spend. It is, of course, important to get it right. Here are some tips to help you. 1. Use emotion You'll have probably heard that people remember how you make them feel. American poet, memoirist,...
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Helen Lindsey created a new blog post, How leaders can humanize work againThere's a difference between having a good work ethic and being a workaholic—and startup founders are often among those who confuse one with the other. Occasionally working a few extra hours to meet a deadline and not let a client down is a good work ethic. Sacrificing your personal life to work long hours every day isn't. While you may blur the lines between work and personal life because you're passionate about what you do and you want to devote your time to building a successful business, you...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, Why London's tech community is thriving, despite BrexitIt seems gloomy predictions about the impact of Brexit aren't putting a dent in the positive mood of London's tech scene. According to Microsoft general manager David Mendlen, the city's "vibrant and engaged developer scene," with its "world-class educational support for startups and developers" and a "supportive local ecosystem and plenty of demand for developers" will ensure London continues to be "a tech powerhouse." Here, Mendlen explores how the growth of startup accelerators, dig...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Why African startups are now on the acquisition trailWhile year-on-year investment in the African continent's tech scene is increasing, figures show major exits are down. Yet, while the annual Disrupt Africa African Tech Startups Funding Report shows major acquisitions were down in 2017 compared with the previous year, there has been a flurry of startups acquiring other startups, writes Tom Jackson. Here, he explores why this is happening "even before the African tech startup space has matured to the point where startups are serious targets for mo...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Mike Johnson created a new blog post, 31 tips for using gig economy to get ahead your competition
People working as a freelancer is not a new thing. Contractual workers have been around for a long time. They get paid for their output, not by the hours. They get payment for their work, but there's no benefit. This labor model isn't a modern concept, but it is slowly but surely taking over full-time jobs. This is called gig economy. The emergence of the term gig economy was a response to the burgeoning demand for more freelance workers than regular employees. So while working as a contractor f... Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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