Seven tips for building a good social media presence

Caption: Social media presence. Photo: yayimages There's a lot of pressure nowadays for businesses to be on social media. While social media can be very useful for expanding a business and engaging with clients and potential customers, careful navigation is needed to avoid getting lost in the sea of channels and to choose the ones that work best for you.These are our suggestions for creating the best social media strategy: 1. Define your goals The first step is to focus on why you want to create...
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What makes a social entrepreneur?

Social Entrepreneur. Photo: yayimages   The trend for social entrepreneurship is growing, but what qualities are associated with social entrepreneurship? We delved into the topic and discovered that social entrepreneurs share similar traits: They are self-critical “A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.”   - John Calvin Maxwell  Social entrepreneurs tackle their mistakes head on. If they steer off course...
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How Corporate Social Responsibility has changed the world

Caption: Corporate Social Responsability. Photo: Yayimage Far from being just another passing trend like some others from the management field, CSR (Corporate Social Responsibility) is an essential element for any company that wants to survive in the modern world. CSR is important because: 1. Today’s consumer demands a committed and socially responsible company where ethics play a prominent role. 2. Other stakeholders demand the same high ethical standards, from employees, shareholders, unions, ...
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Nathan Gold’s networking tips

Caption: Nathan Gold. Silicon Valley coach Nathan Gold is a networker extraordinaire with 40 years’ networking experience and 1.424 subscribers to his YouTube channel. In this article he shares his top tips for advanced networking. Be prepared “People always asking me: 'how do you network?'. I don't think that's the question to start with. I think you should start with 'why do you network?'.That said, the thing you have to keep in mind when you're out networking is you need to be prepared, becau...
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Using Open Data to create new businesses for the future

Caption: Open Data. Photo: Yayimages According to OpenDefinition.org , Open Data is "information that can be freely used, re-used and redistributed by anyone - subject only, at most, to the requirement to attribute and sharealike". Delving deeper, there are a few main points that summarize the essence of the real meaning of open data:  - Availability: the information must be complete and presented in a convenient and modifiable form.  - Re-use: the data must be provided under terms tha...
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