Through effective use and leverage of technology, service-based business models and enhanced customer experience, organizations such as Adobe, Daimler Benz, Hilton and Schibsted Finn have achieved growth in revenue, profit and market valuation. Across all industries, digital capabilities, along with new market dynamics and buying patterns are driving the need for change. Benefits of digitalization include: Increased customer loyalty and retention – leading to more predictable revenue streams Abi...
Public relations strategies for startups vary from their established, big business counterparts. First, what is PR? According to Forbes , public relations is the persuasion business. They go on to say that the act of PR is trying to convince your audience to promote your idea, purchase your product, support your position, or recognize your accomplishments. More succinctly, the Public Relations Society of America says that, “Public relations is a strategic communication process that builds mutual...
Like everybody knows by now, persistence is the foundation of the entrepreneurial mindset. You need to give all your blood, sweat and tears to bring your idea to life and make it profitable enough to get by. Like other infamous entrepreneurs before him, Josiah Cantrall used all his courage and willpower to shape the odds in his favor despite having a modest background. The second oldest of 14 children, he grew up milking cows and shoveling manure in Farmington, Wisconsin, a place he describes as...
I'm writing this blog post from Santiago in Chile where I'm attending the Empredil conference with Rahfeal Gordon , who's giving a keynote speech on Friday to more than 600 people at Chile's most prestigious school Nido de Aguilas , which is an international school with about 1,500 pupils and a theatre that seats 750 where the two-day event will take place. I'm literally blown away by what I've seen so far. Founded three years ago in Mexico by then 15-year old Diego Garza , who is Rahfeal's ment...
Why you need to be careful about who you let invest in your startup Choose your investors carefully. This is an important statement because it can mean the difference between your startup’s success and its failure . Let’s take a look at why you need to be careful about who you let invest in your startup. Friends and Family This may seem counter-intuitive, but in all reality, friends and family don’t always make the best investors. We acknowledge that friends and family are often the first people...
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Helen Lindsey created a new blog post, 4 examples of how AR & VR will improve customer serviceTechnology is changing all the time and as customers become more accustomed to instant communications and on-demand services, so their needs and expectations are increasing. While customers benefit from the speed with which they can obtain information, goods, and services, there's also the risk that increasing automation is making customer service less personal. Scottie Gardonio explores here how further technological advances in augmented reality (AR) and virtual reality (VR) could reverse this...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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Helen Lindsey created a new blog post, 3 things leaders with impressive communication skills always doWith the increasing tendency towards a leadership style that's more relationship- than task-orientated, leaders need to inspire their teams with their vision and encourage innovation while supporting and developing team members to fulfill their potential. Successful leadership requires a high level of self-awareness, which is the foundation of emotional intelligence and the key to communicating effectively with others. In this article, John Hall shares how effective leaders use their impressive ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Six steps to defining your target marketOne of the most difficult aspects of starting and running a business is finding new customers, and the first step to building your customer base is to define your target market. By understanding who your customers are, and how your business can solve their problems, you can grow the business by identifying ways to attract new customers and target your most profitable customers to increase sales. To help you get started, Grant Leboff, principal of the Sticky Marketing Club, shares some top t...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, What popular start-up advice is plain wrong? Successful founders demystify entrepreneurshipStarting your own company can be daunting and before you take the leap into entrepreneurship you need to be armed with accurate information, advice and guidance. There's a wealth of resources available for UK entrepreneurs to access reliable business advice, and yet there's still a lot of inaccurate information and poor start-up advice that could be stopping budding entrepreneurs in their tracks. To help you separate fact from fiction and make well-informed decisions, founders and CEOs behind hu...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, What’s the best way to get customer referrals for your business?A strong customer retention and referral program is crucial for the growth of your business. A happy customer isn't only more likely to continue buying from you; he or she is also more likely to recommend your company to others, especially when there are incentives involved. Customer acquisition is a challenge for any business and the increasing use of digital channels makes it easier for your existing customers to act as brand ambassadors. To help you harness the power of referral marketing, Ri...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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