Digitalization – Is your business ready?

Digitalization – Is your business ready?
Through effective use and leverage of technology, service-based business models and enhanced customer experience, organizations such as Adobe, Daimler Benz, Hilton and Schibsted Finn have achieved growth in revenue, profit and market valuation. Across all industries, digital capabilities, along with new market dynamics and buying patterns are driving the need for change. Benefits of digitalization include: Increased customer loyalty and retention – leading to more predictable revenue streams Abi...

What startups need to know about PR

What startups need to know about PR
Public relations strategies for startups vary from their established, big business counterparts. First, what is PR? According to Forbes , public relations is the persuasion business. They go on to say that the act of PR is trying to convince your audience to promote your idea, purchase your product, support your position, or recognize your accomplishments. More succinctly, the Public Relations Society of America says that, “Public relations is a strategic communication process that builds mutual...

Where you come from doesn’t determine where you go

Where you come from doesn’t determine where you go
Like everybody knows by now, persistence is the foundation of the entrepreneurial mindset. You need to give all your blood, sweat and tears to bring your idea to life and make it profitable enough to get by. Like other infamous entrepreneurs before him, Josiah Cantrall used all his courage and willpower to shape the odds in his favor despite having a modest background. The second oldest of 14 children, he grew up milking cows and shoveling manure in Farmington, Wisconsin, a place he describes as...

Empredil rocks Santiago de Chile

Empredil rocks Santiago de Chile
I'm writing this blog post from Santiago in Chile where I'm attending the Empredil conference with Rahfeal Gordon , who's giving a keynote speech on Friday to more than 600 people at Chile's most prestigious school Nido de Aguilas , which is an international school with about 1,500 pupils and a theatre that seats 750 where the two-day event will take place. I'm literally blown away by what I've seen so far. Founded three years ago in Mexico by then 15-year old Diego Garza , who is Rahfeal's ment...

Why you need to be careful about who you let invest in your startup

Why you need to be careful about who you let invest in your startup
Why you need to be careful about who you let invest in your startup Choose your investors carefully. This is an important statement because it can mean the difference between your startup’s success and its failure . Let’s take a look at why you need to be careful about who you let invest in your startup. Friends and Family This may seem counter-intuitive, but in all reality, friends and family don’t always make the best investors. We acknowledge that friends and family are often the first people...

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