You have a patent: So what?

You have a patent: So what?
For many global entrepreneurs, patents may be viewed as an important part of Intellectual Property and of great value to the entrepreneur. In the Nordic, we have heard that a patent ‘ensures a 20-year monopoly’. However, in Silicon Valley, a patent is simply a document of how something could be created. Success comes from acting on the idea and patent to build a product, customer base, revenues and hence a company to turn the idea into reality. Another question is the market need for and accepta...

Can Smart Cities create happy citizens?

Can Smart Cities create happy citizens?
The Smarty City movement is certainly gathering momentum across the world as more locations strive to achieve smart city status following the lead of places like Seoul and Barcelona. Becoming a smart city is a great example of many different stakeholders from public and private sectors joining forces to shape the odds in their favour to create a better life for their residents and visitors. But what does it mean to be a smart city? Smart cities use technology to create a better environment. At a...

Why startup founders should invest time in personal branding

Why startup founders should invest time in personal branding
The Head and Shoulders shampoo motto back in the 1990s was, “You never get a chance to make a second impression.” Today that phrase is used often in the realm of business. Let’s take a look at why startup founders should invest time in personal branding, because you really do only have one shot at the first impression. Investors invest in people The first reason to invest time in personal branding is that investors like to invest in people as well as products. While you might have a superb idea,...

Digital revenue growth: getting started tips

Digital revenue growth: getting started tips
Customers today demand convenience, ease of access and personalized offerings from corporations such as GE, Otis Elevator, and many smaller companies. By offering digital services, software interfaces and ‘pay for use’ business models, many traditional companies are reaching new market segments, delighting their customers and creating new highly valuable revenue streams. A recent study shows 82% of business leaders consider ‘digital initiatives’ top priority. However, many question – “Where to s...

How a deliberate ‘imperfect’ pitch can shape the odds in your favour

How a deliberate ‘imperfect’ pitch can shape the odds in your favour
As entrepreneurs we have to pitch our ideas, services, products and companies to investors, clients, employees, board members and the media with the aim of getting buy-in and shaping the odds in our favour. There’s a ton of information out there about creating the perfect pitch deck and what should be included to make sure your pitch is perfect, but most guidelines focus on emphasising what is good or great about your idea/service/product/company, rather than highlighting its shortcomings. Most ...

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