Today's digital world gives access to a broad range of services and products all through a simple command to a smartphone, watch or appliance. In addition, for businesses, digital technologies also streamline operations, increase the productivity of global resources and increase profitability. The downside of digital transformation is often employment uncertainty. Studies by Forrester, MIT and others show that 20-35% of today's jobs will be eliminated by automation and technological innovation w...
Whether you're in a meeting, or you meet a potential investor at a dinner party, you'll be better off if you have a prepared elevator speech for your startup. This helps you say what you really need to say without having to think about it or even worse, leaving something out. Let's look at how to craft an elevator speech for investors . What is an Elevator Speech? Sometimes called an elevator pitch, this speech is a short overview of your business, products, and services. You may use it in busin...
By 2020, half of the current Global 100 companies will be marginalized by new or more nimble competitors according to IDC. For business leaders, the question is no longer whether to transform their business to succeed in the digital world but how to adapt, develop new revenue streams and delight global customers. For companies with large customer, employee and revenue bases, changing the business model, organizational structures and processes can be daunting. However, now is the best time to g...
Every brand needs a voice, especially startups. The messaging you provide your audience is what helps your target audience understand your value and why you're useful. Your messaging tells the potential customer why they should do business with you. Your brand's promise must be clear, it must tell a story, and it must be convincing. Brand messaging for your startup should convey your value proposition and help your customers relate to your products or services. Your brand messaging should inspir...
Before we start to answer this question, you might be wondering about the term, native advertising. Just what does this mean? Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In other words, the ad looks just like the content around it. So, if you use native advertising on your website or someone else's, it wouldn't look like an ad. Native advertising is the new buzzword, and in this article, we...
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Helen Lindsey created a new blog post, Business angels invest €1.2 billion in Spanish startups in 2018Angel investment in Spanish startups is up 44 per cent on last year, with Barcelona taking the lion's share. While there have been fewer deals, they've increased in value bringing the total amount to EUR 1.217 billion as of October 2018, writes Tim Hinchcliffe. The top investment rounds range from the EUR 11.8 million raised by Travelperk in one of their two funding rounds this year, to the EUR 430 million raised by Letgo. And the top city is Barcelona with EUR 731.4 million,...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, 10 influencer marketing trends to keep your eye onConsumers are swayed by the content they consume on social media and as a result influencer marketing has become one of the most effective ways for brands to connect with their audience, acquire new customers and drive sales. The social media landscape is continuing to evolve however and consumers are becoming more discerning. So to continue reaping the benefits of influencer marketing, brands need to ensure they deliver high-quality campaigns that focus on authenticity and genuine engagement. H...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, How to overcome your fear of failureFear of failure is one of the biggest obstacles to success and to overcome your fear, you need to change how you perceive failure. What one person considers a crushing defeat, another sees as a minor setback and a learning opportunity. "The chips aren't always going to fall where you want them to — but if you understand that reality going in, you can be prepared to wring the most value out of the experience, no matter the outcome," writes executive career transition coach Susan Peppercorn. ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, The dark side of inflexibilityManaged properly, flexible working can be as good for employers as it is for employees and companies that aren't embracing the trend toward remote working may find it increasingly difficult to attract and retain top talent. That's not to say that remote working is always plain sailing however—especially for digital nomads who travel the world, living and working remotely in different locations for several weeks or months at a time. In this article, Mark Frary explores how inflexibility can make ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Zachary Kee-Clemmer created a new blog post, Commuting benefits companies need to offer in 2019
Americans' commutes are getting worse every year and employees are starting to weigh their options. With the high price and stress of long commutes, much of the workforce is willing to take pay-cuts just to avoid an added 20 minutes to their trip home from work. The focus on a healthier commute is leading to talented workers choosing jobs that allow them flexibility and reimbursements when it comes to their commute and employers need to take notice if they want to retain those high value workers... Post is under moderationStream item published successfully. Item will now be visible on your stream.
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