How to get started now In 2015, IDC predicted that within three years the top 30% of companies in all industries would be seriously challenged by an innovative competitor.Today, only two years later, this seems conservative as Tesla, Uber, and others overtake the automotive industry, Amazon dominates retail globally and born-digital startups penetrate all traditional markets. For business leaders, the question is no longer whether to implement a digital strategy but when and how to do so. With t...
It's product launch time for your startup, and it's time to do some marketing. With so many options and avenues available to you, we take a look at one traditional form of marketing – the trade show. The Pros You'll find that the biggest advantage of the trade show is the increased exposure for your startup. This is your chance to get noticed. Trade shows are a great place to increase your brand awareness and get your product in front of more eyeballs. Consider participating in a class, hosting ...
By 2020, half of the current Global 100 companies will be marginalized by new or more nimble competitors according to IDC. For business leaders, the question is no longer whether to transform their business to succeed in the digital world but how to adapt, develop new revenue streams and delight global customers. For companies with large customer, employee, and revenue bases, changing the business model, organizational structures and processes can be daunting. However, now is the best time to ge...
For most startups, their marketing strategy includes only online activities such as lead generation, social media, email marketing, content marketing , pay-per-click, and their website. While this is all vital to your overall marketing plan, there are other avenues available to you depending on your target market. In this article, we look at traditional marketing tools often overlooked by startups that include strategies and methods for introducing your business to the world. Direct mail ...
Is user generated content the latest fad, or is it a viable way for you to grow your business? First, let's define it. User generated content (UGC) is any content that unpaid contributors, your customers or fans share online. This might be in the format of reviews, social media posts, videos, blog posts, tweets, pictures and more. It's a big boon for your startup, not the latest fad, and it's something you should definitely be encouraging your customers to do. To help you, let's look at h...
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Helen Lindsey created a new blog post, How to build a positive company cultureCompany culture plays an important part in the success of any business. A strong company culture is one of the best ways to attract and retain the best employees. And with recruitment websites and 'best place to work' surveys giving employees, both past and present, an opportunity to rate their employers, poor company cultures have nowhere to hide. In this article, Alan Kohll explores the numerous benefits of a positive company culture and the factors that contribute to creating a positive compa...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, The simple question that can make or break a startupResearch shows the number one reason new businesses fail is because they're selling a product no one wants. You may have a great idea, the necessary expertise and all the resources you need to build a successful company, but if you're not satisfying a market need your business isn't going to survive. The key question is how to test your ideas and establish customer demand before launching a new business or product. Here, Kyle Young shares three strategies you can use to identify the ideas most l...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Innovative start-ups urged to enter WeWork Creator AwardsInnovative entrepreneurs, startups, non-profit organizations, and performance artists are invited to apply for the London WeWork Creator Awards. Co-working company WeWork launched the Creator Awards to reward innovation in any industry with prizes worth up to $360,000. Successful entries for the UK competition will be selected to pitch live on stage at the London event on October 25 in front of a panel of judges. And finalists from the London event will be invited to pitch for a second time at t...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Irina Gonzalez reacted to this post about 14 hours ago
Helen Lindsey created a new blog post, 10 questions you can expect to hear in your U.K. entrepreneur visa interviewWhen the U.K. government launches its new startup immigration visa next year—making the process faster and easier—the volume of applications is likely to increase. If you want to beat the rush by applying for the current Tier 1 Entrepreneur Visa however, you need to be prepared for a stringent assessment procedure. And the most challenging part is an interview that seeks to ensure your application is valid and legitimate. To give you an idea of what to expect, Luna Williams explores here th...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Irina Gonzalez reacted to this post about 14 hours ago
Helen Lindsey created a new blog post, 7 steps to becoming a thought leader in your industryThought leadership takes your content marketing to a new level. It differentiates your brand from the competition, elevates your status and solidifies your credibility as an expert in your field. And it attracts the kind of attention that generates new business leads. While there are tremendous benefits, it's important to understand what the term thought leader really means and how to use thought leadership content to extend your influence. With that in mind, John Hall shares here the ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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