By 2020, half of the current Global 100 companies will be marginalized by new or more nimble competitors according to IDC. For business leaders, the question is no longer whether to transform their business to succeed in the digital world but how to adapt, develop new revenue streams and delight global customers. For companies with large customer, employee and revenue bases, changing the business model, organizational structures and processes can be daunting. However, now is the best time to g...
Every brand needs a voice, especially startups. The messaging you provide your audience is what helps your target audience understand your value and why you're useful. Your messaging tells the potential customer why they should do business with you. Your brand's promise must be clear, it must tell a story, and it must be convincing. Brand messaging for your startup should convey your value proposition and help your customers relate to your products or services. Your brand messaging should inspir...
Before we start to answer this question, you might be wondering about the term, native advertising. Just what does this mean? Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In other words, the ad looks just like the content around it. So, if you use native advertising on your website or someone else's, it wouldn't look like an ad. Native advertising is the new buzzword, and in this article, we...
Many companies have an app to help them shape the odds in their favor. The trick is to make sure your app stands out from the millions of others out there. Srinu Chowhan, Head of Growth at LUNO , shares his top tips for mobile marketing with zero dollars, courtesy of CEO World. 1. Use AdWords free credits to reach out to the Tech editors You get free credits when you create a new AdWords account, use that credit to reach out to the key Tech editors in the industry – they will help yo...
Before we dive in to the pros and cons of investing in SEO, let's firmly define it. SEO is an abbreviation for search engine optimization. While the term, SEO, can leave many startups confused, it's simply how you get free and organic traffic to your website . Breaking it down even further, consider this example. Your potential customer goes to Google and enters a term in the search bar that has something to do with your business. If you show up on the search engine results page near the top or ...
From the Community
Pinned Items
Recent Activities
-
Helen Lindsey created a new blog post, How to build a successful business teamWhile it's common for startups to wait too long before they start hiring, you won't be able to do everything yourself when it comes to growing the business. You need to start building a team that shares your vision and values, while bringing the right balance of skills and experience to fill key roles in the business. Having the wrong team is one of the top reasons for startup failure, so you need to be selective and strategic about the people you choose to work with. To help you build a winning...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, Social media for business: A marketer's guideIf you're not using the right social media channels, you may be missing out on valuable business opportunities. Some platforms may be a better fit than others for what you want to accomplish and simply increasing your activity on a current platform may not be the best way to achieve your goals. Different objectives and target audiences require different channels and tools. To help you pick the right ones for your business, social media strategist Saige Driver shares here "the basics you should k...Post is under moderationStream item published successfully. Item will now be visible on your stream.
-
Helen Lindsey created a new blog post, How to get your hardware product to market on scheduleWhile the path to success is fraught with difficulties for any technology startup, the failure rate for consumer hardware startups may be as high as 97 per cent. Getting products to market on time is one of the biggest challenges they face, with manufacturing setbacks among the top reasons for failure. For the best chance of success you need to find, and build a strong relationship with, the right manufacturer. And this gets complicated when you take production to China. Here, Felix Von Heland s...Post is under moderationStream item published successfully. Item will now be visible on your stream.
-
Helen Lindsey created a new blog post, Why founders need to learn these three things to scale their businessBeing a founder often means having to perform almost every role in the business while you have limited resources for hiring. As the company starts to grow however, you'll have neither the time nor the expertise to cover every functional area of the business. And trying to do everything yourself is going to hinder your performance, limit your creativity and distract you from the strategic decision making that will determine the company's future. By cultivating a strong team of leaders to run...Post is under moderationStream item published successfully. Item will now be visible on your stream.
-
Helen Lindsey created a new blog post, 5 steps to transform your idea into a profitable business using crowdfundingRaising the finance you need to get a new business idea off the ground isn't easy. Investors generally aren't interested in your product until they see some traction, yet you can't gain any traction among consumers until you can build the product. This is why so many entrepreneurs are turning to crowdfunding to validate their ideas, build a customer base and raise the funding they need. Mark Campbell has seen entrepreneurs raise anything from $50,000 to more than $1 million this w...Post is under moderationStream item published successfully. Item will now be visible on your stream.
There are no activities here yet
