Using Open Data to create new businesses for the future

Caption: Open Data. Photo: Yayimages According to , Open Data is "information that can be freely used, re-used and redistributed by anyone - subject only, at most, to the requirement to attribute and sharealike". Delving deeper, there are a few main points that summarize the essence of the real meaning of open data:  - Availability: the information must be complete and presented in a convenient and modifiable form.  - Re-use: the data must be provided under terms tha...

Walk the talk: Marketing 3.0

    Caption: Marketing 3.0 Photo: Yayimages If you’re not already implementing or aware of Marketing 3.0, then now’s the time. Companies still in the 2.0 or 1.0 phases are being left behind as the world of savvy, demanding consumers with online reviews and power to influence a brand reign. Marketing has certainly come a long way since its beginnings. The first wave, named by Philip Kotler as Marketing 1.0, was focused on low cost production and sales via one-way communication in tradit...

Author and motivator to global leaders and entrepreneurs, Rahfeal Gordon shares his story and top tips

Shapingtheodds recently met with Rahfeal Gordon in Oslo. From being homeless on the streets of New Jersey - USA to advising and motivating world leaders and global entrepreneurs, Rahfeal’s story is truly inspirational and he’s a perfect example of #shapingtheodds. In this article Rahfeal shares his amazing story and top tips for entrepreneurs. 1. Please tell us where you are now in your life/career and how you got there. I've come a long way from the hardships of being homeless in the streets of...

The impact of ICT on organizations

Technology is involved in all aspects of our life, but what is the impact of new technologies on business organizations? The Internet has undoubtedly become one of the best ways of selling and reaching consumers nowadays. The concept of the value chain from Porter has been one of the most highly diffused business management models over the last few years. However, in the network economy, the new economy and the Information Society, this business model has changed drastically due to ICT’s extensi...

Top tips for SEM advertising campaign

Caption: Search Engine Marketing. Photo: Yayimages   It’s a good idea to have a search engine marketing (SEM) advertising campaign to get the most from your online business, attract and generate quality traffic, achieve your goals, and remain high in search engine rankings. Here are some top tips to get you started with SEM advertising campaigns: Define your objective: Think what you want to achieve with your ads and define your goals. You need to identify what you will measure, clicks, sal...

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