How startups can form partnerships with larger companies

According to a study , corporations are quite eager to work with startups, with nearly 67% saying they are happy to work with early stage startups and another 23% seeing partnerships as critical. This study is quite significant as the trend towards startup/corporation partnerships is looking good. This is where you might be asking how startups can form partnerships with larger companies and how this makes good business sense. Partnering with an established company helps you gain stability, but i...

How To Become A Better Networker

While networking isn't everyone's idea of fun, in this day and age it's a necessary skill if you're wanting to build contacts and advance in your field. There is great value in improving and honing your networking skills and you have the opportunity to do this every time you meet or are introduced to somebody. Becoming a better networker is one way to find more success in your life and here are some ways to do it. Network With Your Current Contacts Networking isn't always about forming new relat...

Why influencer marketing can be just what your startup needs

According to Marketing Schools , influencer marketing is when you market your products and services to people who have sway or influence over the things other people buy. With influencer marketing, the focus is placed on influential people instead of the target market. When you employ this strategy, it's your goal to identify the people who have influence over buyers and then organize your marketing strategy around them. So, does this mean that influencers are only famous people? No, not necessa...

What digital can’t do: be human

Today's digital world gives access to a broad range of services and products all through a simple command to a smartphone, watch or appliance. In addition, for businesses, digital technologies also streamline operations, increase the productivity of global resources and increase profitability. The downside of digital transformation is often employment uncertainty. Studies by Forrester, MIT and others show that 20-35% of today's jobs will be eliminated by automation and technological innovation w...

How to craft an elevator speech for investors

Whether you're in a meeting, or you meet a potential investor at a dinner party, you'll be better off if you have a prepared elevator speech for your startup. This helps you say what you really need to say without having to think about it or even worse, leaving something out. Let's look at how to craft an elevator speech for investors . What is an Elevator Speech? Sometimes called an elevator pitch, this speech is a short overview of your business, products, and services. You may use it in busin...

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