Jack Ma’s top tips for entrepreneurs

Jack Ma’s top tips for entrepreneurs
There are many notorious stories about successful self-made millionaire entrepreneurs who used failure to shape the odds in their favor, but none are as infamous as Chinese entrepreneur, Jack Ma. The story of how he founded Alibaba , an Internet-based company, with no real technical knowledge or support from his peers, is incredible. Jack Ma has managed to become one of the most powerful and richest people on Earth – the Alibaba Group is the world’s largest retailer and the fifth biggest Interne...

How startups can leverage email marketing

How startups can leverage email marketing
Do you have a marketing strategy for your startup? Is email  marketing  at the top of your list of things to do? If not, it should be. Email marketing is a powerful and cost effective tool in your arsenal. With more than  four billion email  accounts worldwide, and more than 72% of U.S. online adults sending or receiving emails on their smartphones at least weekly, you are missing a great opportunity if you aren’t leveraging email marketing. Let’s look at how startups ca...

The travelers journey via value travel value network

The travelers journey via value travel value network
Like all industries, the world of travel is evolving rapidly through technological innovation and changing consumer demographics. The ubiquity of technology today makes it easy for travelers to learn about various destinations, then select and book flights, rooms, tours and many related products and services – all from mobile or web devices. Traditional travel agencies, hotels, tour agencies and airport shopping are often circumvented as travelers ‘self-plan’ their own experience. Gaining the ‘w...

Important metrics startups should keep track of

Important metrics startups should keep track of
Important metrics startups should keep track of For many business owners, just the word metrics has them filled with worry and stress. In this article, we’re going to demystify the term and tell you what important metrics startups should keep track of. Why look at metrics? Well, metrics measure performance, and your investors are going to want to know how you’re doing. You also use metrics to measure your startup’s behavior, activities and other important attributes. You can then use these metri...

How Michael Dubin turned a video ad into a $1bn company

How Michael Dubin turned a video ad into a $1bn company
Michael Dubin, co-founder and CEO of  Dollar Shave Club , knows how to use comedy to shape the odds in his favor. With a background in marketing, advertising and comedy improvisation, Dubin managed to go from an idea to a billion-dollar company thanks to a hilarious advertising video that went viral. Dubin met Mark Levine at a party in 2011 and they bonded over their mutual frustration regarding the hassle buying and the price of razors. He got inspired after Levine told him he had a wareho...

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