What you need to know about SEO

What you need to know about SEO
  Caption: Search Engine Optimization. Photo: Yayimages There’s a lot of smoke and mirrors surrounding SEO with many companies paying specialist SEO agencies and still not really understanding what it’s all about, so we’ve taken a look at the art of SEO and we’ve picked out the most important points for you and your business. SEO is a marketing discipline focused on gaining visibility on search engines. Although social media and other types of traffic can generate visits to your site, most ...

Benefits of having a business app

Benefits of having a business app
Caption: Business app. Photo: Yayimages   The use of apps is markedly increasing. While 87% of users use mobile apps only 13% use browsers. People no longer stand up to turn on the computer to make a consultation, instead they do it through their smartphones. There are plenty of reasons to develop a business app. Below are some of the advantages of including one in your company.  Customer commitment One way to interact with customers in real time is through a mobile app. Any important ...

Guy Kawasaki’s top 10 tips for entrepreneurs

Guy Kawasaki’s top 10 tips for entrepreneurs
At the recent Pioneer Summit in Silicon Valley, the legendary Guy Kawasaki – chief evangelist of Canva , an online, graphics-design service, trustee of the Wikimedia Foundation , and executive fellow at the Haas School of Business  at U.C. Berkeley and former advisor to the Motorola business unit of Google and chief evangelist of Apple – shared his top tips for entrepreneurs. Guy is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and ten other books. ...

Workshifting: Work at anytime from anywhere

Workshifting: Work at anytime from anywhere
Photo: Yayimages The way we work is changing and becoming more flexible, and thanks to technology many people can work anytime from anywhere. Workshifting allows employees to work anytime from anywhere, giving them the option to choose their work schedule and location. Workshifting is changing the way organizations conduct business as it offers substantial benefits for both company and employees, including: Company growth. A significant competitive advantage over other companies is to open new o...

Top tips for working smarter, not harder

Top tips for working smarter, not harder
  Photo: Yayimages Most entrepreneurs are hard workers. We think nothing of working through the night, during weekends and during public holidays, but the time spent working so hard is not necessarily productive. Working smarter, not harder is the way forward. Here are some top tips to help you work smarter: Routine: Many successful entrepreneurs swear by to-do lists, which they write at the end of a working day for the next day. A good method to adopt is to start with something quick and e...

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