By 2020, half of the current Global 100 companies will be marginalized by new or more nimble competitors according to IDC. For business leaders, the question is no longer whether to transform their business to succeed in the digital world but how to adapt, develop new revenue streams and delight global customers. For companies with large customer, employee, and revenue bases, changing the business model, organizational structures and processes can be daunting. However, now is the best time to ge...

For most startups, their marketing strategy includes only online activities such as lead generation, social media, email marketing, content marketing , pay-per-click, and their website. While this is all vital to your overall marketing plan, there are other avenues available to you depending on your target market. In this article, we look at traditional marketing tools often overlooked by startups that include strategies and methods for introducing your business to the world.   Direct mail ...

Apple recently launched its new version of the Mac operating system -  macOS High Sierra . Most Mac users have been updating their Macs over the last few weeks, and have been happy with the new operating system, but it turns out that anyone can log in to an updated Mac, so if you have the latest version of macOS, you have to act now. Software has bugs. That will always be true. But some bugs can be worse than others. Some can be incredibly dumb. A new bug in Apple's oper...

  Is user generated content the latest fad, or is it a viable way for you to grow your business? First, let's define it. User generated content (UGC) is any content that unpaid contributors, your customers or fans share online. This might be in the format of reviews, social media posts, videos, blog posts, tweets, pictures and more. It's a big boon for your startup, not the latest fad, and it's something you should definitely be encouraging your customers to do. To help you, let's look at h...

While using augmented reality games or tools such as Alexia can be cool, robotics, AI and VR in the workplace are scary for many people. For business leaders chartered with digitalization, this creates a dilemma as successful technology adoption requires full engagement and support of staff members. Faced with change, employees need to first understand this CAN be good news. Digital tools can make it easier to complete projects and provide opportunities to learn – leading to higher salary and gr...