You may think because you are a startup in its early stages that you don't need a social media policy, but this isn't so. In fact, your startup benefits greatly from a social media policy whether you're outsourcing this marketing or doing it in-house. In this article, we look at why your startup needs a social media policy and how to write one. Why you need a policy Social media is vital to the success of your online marketing. In fact, social media can make or break your startup, especially if ...

Why do companies with Chief Digital Officers underperform similar organizations without CDOs? Often the role (and a department under the CDO) are established to 'transform the business' by leading innovation projects, driving company expansion into mobile, social media, and other technologies or to implement technology to streamline operations. However over 50% of CDOs and their teams deliver sub-par results. Next Step's experience and that of our Executive Growth Alliance members shows that man...

With unemployment hovering around 3.7%, you're going to have to work hard to find the best talent for your startup and retain them into the future. Yet, as a startup you are in a unique position in that you can set your employee culture from the ground up. This is important because building and maintaining a strong employee culture with high morale makes your employer brand more attractive to potential hires. This gives you the competitive edge when recruiting and retaining the top talent. Let's...

As a founder or CEO, you want to hire the most experienced, skilled, and knowledgeable team to propel your startup to success. To do this, and to do it well, you may want to make sure that your team is also diverse. Your first inclination may be to hire people just like you, but this isn't always the best idea. You want to find skilled, capable people who are different from you, so your team is well-rounded, and your employee culture is more open and accepting. In this article, we look at how st...

Introduction Events as a social gathering are a great place for networking and exposure. It is crucial that the audience is excited and engaged in the event as this engagement intensity will decide the success of the event. With time there have been many developments in the event management domain, especially technological advancements. Technology's integration with any event has made it more creative and interactive than ever before. People are always sharing their offline experiences on online...