Eight social entrepreneurs who are changing the world

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​ 'Social impact' has become one of the most popular buzzwords of the last couple of years. There has been an important change in consciousness and people are more willing to look beyond their personal gain and consider how they can make an impact with their business. There are many factors contributing this transformation, but millennials have been chosen as the main driving force behind this shift. In a World Economic Forum study , 5,000 millennials surveyed in 18 different countries indicated...

How reviews can be beneficial to your company and how to approach them

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​ Did you know that 84% of people trust online reviews as much as a personal recommendation? This is what is known as social proof , and it's why reviews are beneficial to your company. Yet, if you're like most busy business owners, capturing reviews is the last thing on your mind. It's time to put reviews at the forefront of your marketing strategy. First, let's look at the benefits. People follow the crowd Most shoppers do some research before doing business with a company. They are looking ar...

8 lessons every entrepreneur can learn from Walt Disney

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​ Everybody knows who Walt Disney is. He disrupted the animation and entertainment industry in the 20 th century and left behind an everlasting legacy that has shaped the childhoods of billions of people thanks to his impressive pool of movies, theme parks and merchandise. The Walt Disney Company was created in 1923, and today it's the world's second largest entertainment conglomerate, with more than $55 billion in revenue, and has built 14 (and counting) theme parks all over the world. Neverthe...

5 reasons why your startup should be blogging

5 reasons why your startup should be blogging
Many startups know they need to blog, but either a lack of time, writing skill, or dedication to the effort keeps them from blogging. Other startups don't see any immediate return on investment from blogging so they put it on the back burner, often forgetting it entirely. Blogging is a long-term investment – one that pays dividends down the road. If you blog often enough, consistently and about the right things, you will see returns in the long-term. If you have ever thought about blogging but e...

5 ways startups can use social proof to gain credibility with their audience

5 ways startups can use social proof to gain credibility with their audience
Your customers want to know what people think of your startup before they make a purchase. It’s part of human nature. And, this is why social proof is an integral marketing tactic for your new company. Here are five ways startups can use social proof to gain credibility with their audience. First, let’s look at social proof. What is Social Proof? It’s a psychological phenomenon . Social proof is based on the idea where people assume the actions and behavior of other people in order to reflect th...

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