Digitalization, the use of technology to streamline work processes, access information and improve global productivity can be considered the ‘next big paradigm shift’, impacting the way we all work, live and relate to one another. As with all change, this brings both benefits and challenges. Based on recent Gallup polls have indicated that less than 15% of workers today feel truly engaged and happy in their jobs, change is needed. Often low employee satisfaction is the lack of challenge and oppo...
Building a website is more than putting together some text, images and video with a couple of contact forms. While that may have been okay 10 years ago, today’s website is about the customer experience, and to provide a great one, you have to engage your customer. Another thing to consider is a recent survey which found that when asked to describe why they mistrusted a website, 94% of participants pointed to the web design elements as a reason. So, not only does your conten...
To many entrepreneurs, a key milestone on the path of success is attracting and securing venture funding. An even greater aspiration is funding from a US investor. However, if you really want to build a lasting, high-value company, venture capital might actually be damaging to your success. When you take VC cash, you are giving away ownership and often control of the direction and future of the business. Lean startup guru Steve Blank has summed this up well – “When you accept funding from a VC, ...
While you’re busy planning, hiring, and marketing your new business, insurance may not even be on your radar. But, it should be. From the minute you launch your startup, you open yourself up to risk. Just think – one lawsuit or unforeseen event has the ability to demolish your startup before it begins. Business insurance is as basic as turning on the lights and running the water. In fact, it can be vital to your survival. Having insurance protects you and your startup investment. Why d...
There are many things we can do to shape the odds in our favour, including expanding our network with quality contacts online and offline, and absorbing useful material and proven techniques for success. And that’s exactly what ShapingtheOdds is all about, bringing ambitious students and professionals together for community peer-to-peer sharing, learning, networking and collaboration. In that very spirit, ShapingtheOdds is bringing people together for two events on the island of Gran Canaria on&...
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Helen Lindsey created a new blog post, 4 examples of how AR & VR will improve customer serviceTechnology is changing all the time and as customers become more accustomed to instant communications and on-demand services, so their needs and expectations are increasing. While customers benefit from the speed with which they can obtain information, goods, and services, there's also the risk that increasing automation is making customer service less personal. Scottie Gardonio explores here how further technological advances in augmented reality (AR) and virtual reality (VR) could reverse this...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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Helen Lindsey created a new blog post, 3 things leaders with impressive communication skills always doWith the increasing tendency towards a leadership style that's more relationship- than task-orientated, leaders need to inspire their teams with their vision and encourage innovation while supporting and developing team members to fulfill their potential. Successful leadership requires a high level of self-awareness, which is the foundation of emotional intelligence and the key to communicating effectively with others. In this article, John Hall shares how effective leaders use their impressive ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Six steps to defining your target marketOne of the most difficult aspects of starting and running a business is finding new customers, and the first step to building your customer base is to define your target market. By understanding who your customers are, and how your business can solve their problems, you can grow the business by identifying ways to attract new customers and target your most profitable customers to increase sales. To help you get started, Grant Leboff, principal of the Sticky Marketing Club, shares some top t...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, What popular start-up advice is plain wrong? Successful founders demystify entrepreneurshipStarting your own company can be daunting and before you take the leap into entrepreneurship you need to be armed with accurate information, advice and guidance. There's a wealth of resources available for UK entrepreneurs to access reliable business advice, and yet there's still a lot of inaccurate information and poor start-up advice that could be stopping budding entrepreneurs in their tracks. To help you separate fact from fiction and make well-informed decisions, founders and CEOs behind hu...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Todd Michael Heater liked this post about 1 hour ago
Helen Lindsey created a new blog post, What’s the best way to get customer referrals for your business?A strong customer retention and referral program is crucial for the growth of your business. A happy customer isn't only more likely to continue buying from you; he or she is also more likely to recommend your company to others, especially when there are incentives involved. Customer acquisition is a challenge for any business and the increasing use of digital channels makes it easier for your existing customers to act as brand ambassadors. To help you harness the power of referral marketing, Ri...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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