The importance of avoiding bad PR

The importance of avoiding bad PR
PR is all about managing reputations and there's nothing quite like some good PR to help shape the odds in your favour. Many individuals and companies know that. Bill Gates says he'd spend his last dollar on PR, and Sir Richard Branson believes a good PR story is more effective than a front-page ad. PR is powerful and it permeates all aspects of our lives and influences our purchasing habits, lifestyle choices and political decisions. PR has the potential to build up or tear down a business or l...

6 ways companies can retain top talent

6 ways companies can retain top talent
​ With the unemployment rate at its lowest point in years, it's never been more important to keep hold of your best employees. Attracting and retaining the top talent is vital for your business, and in today's tight job market, employee retention means more than offering a good salary and benefits. In this article, we look at six ways companies can retain top talent. #1: Offer flexibility A strong work-life balance is incredibly important to the Millennial workforce, and that has trickled down t...

How to market your business without spending a penny

How to market your business without spending a penny
​ In 2013, the University of Tennessee looked into the failure rate of businesses across 11 different industries. Of the companies used in the study, they found that more than 50% failed after just 4 years, while the majority (71%) failed after their 10th year in business. In essence: your probability of running a successful business over the long-term is under 30%. The researchers identified a number of reasons for this, with one of them being due to wasted marketing budgets. Businesses spent t...

Tips for pitching to the media

Tips for pitching to the media
​ I've been working in PR for the past 20 years, both in-house and agency side. My Number 1 Rule has always been 'know your audience', and this applies to journalists as an audience. Whether you're an entrepreneur or work in PR and marketing, at some point you'll have to pitch your story, company, product or service to the media. Here are my top tips to help shape the odds in your favour and ensure your story gets covered. 1. Research Before even considering pitching your story, company, product...

Six types of leadership that every CEO should master

Six types of leadership that every CEO should master
​ There isn't a single way of being a great leader, everything depends on your own personal style and the situation you're in, but there's something we can say for sure: leader and manager are completely different terms, even though a lot of people use them interchangeably. Many managers believe leadership is a personality trait, something you were born with, but great leaders don't actually have a series of unmovable specific habits – effective leadership is all about judging the specific situa...

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