'Social impact' has become one of the most popular buzzwords of the last couple of years. There has been an important change in consciousness and people are more willing to look beyond their personal gain and consider how they can make an impact with their business. There are many factors contributing this transformation, but millennials have been chosen as the main driving force behind this shift. In a World Economic Forum study , 5,000 millennials surveyed in 18 different countries indicated...
Did you know that 84% of people trust online reviews as much as a personal recommendation? This is what is known as social proof , and it's why reviews are beneficial to your company. Yet, if you're like most busy business owners, capturing reviews is the last thing on your mind. It's time to put reviews at the forefront of your marketing strategy. First, let's look at the benefits. People follow the crowd Most shoppers do some research before doing business with a company. They are looking ar...
Everybody knows who Walt Disney is. He disrupted the animation and entertainment industry in the 20 th century and left behind an everlasting legacy that has shaped the childhoods of billions of people thanks to his impressive pool of movies, theme parks and merchandise. The Walt Disney Company was created in 1923, and today it's the world's second largest entertainment conglomerate, with more than $55 billion in revenue, and has built 14 (and counting) theme parks all over the world. Neverthe...
Many startups know they need to blog, but either a lack of time, writing skill, or dedication to the effort keeps them from blogging. Other startups don't see any immediate return on investment from blogging so they put it on the back burner, often forgetting it entirely. Blogging is a long-term investment – one that pays dividends down the road. If you blog often enough, consistently and about the right things, you will see returns in the long-term. If you have ever thought about blogging but e...
Your customers want to know what people think of your startup before they make a purchase. It’s part of human nature. And, this is why social proof is an integral marketing tactic for your new company. Here are five ways startups can use social proof to gain credibility with their audience. First, let’s look at social proof. What is Social Proof? It’s a psychological phenomenon . Social proof is based on the idea where people assume the actions and behavior of other people in order to reflect th...
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Helen Lindsey created a new blog post, Here’s what mindfulness is (and isn’t) good forThere are numerous claims about the multiple benefits of mindfulness. Although many studies fall short of the standards required for medical research, there are rigorous studies that do provide solid evidence to support some of the claims, writes Daniel Goldman. Mindfulness improves your awareness of being in the present and helps you accept your thoughts and feelings by observing them without judgment. In this article, Goleman shares how regular practice of mindfulness can strengthen your focus...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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Helen Lindsey created a new blog post, Doing something creative can boost your well-beingNew research is shedding more light on the link between positive emotions and creativity. Although previous studies have shown that being creative is associated with a positive mood, they haven't been able to establish which one causes the other. The latest research however, provides strong evidence to suggest creativity boosts positive emotions rather than the other way round. The researchers also conclude that engaging in everyday creative activities may have a lasting effect on our ove...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Karen Floyd liked this post about 4 hours ago
Helen Lindsey created a new blog post, Why my company stopped “auditioning” job candidatesWhile most companies follow the traditional hiring process of screening résumés and conducting interviews, a few have been adopting novel approaches such as auditions. The traditional approach means hiring decisions are often based on aspects of the interview that may have little bearing on how well a candidate will perform as an employee. Auditions, on the other hand, aim to give both the company and the candidate time to decide if they're good fit for each other before making a commitment...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Karen Floyd liked this post about 4 hours ago
Jennifer Vessels created a new blog post, Entrepreneurship: Learned or built through experienceEntrepreneurship is everywhere! Traditional business executives fearing disruption or even extinction, need to innovate, transform and become entrepreneurial. Many attend seminars and courses to 'learn innovation', while others seek to hire graduates of 'entrepreneurship programs'. While these approaches can provide new ideas, real entrepreneurism and innovation are not taught but are learned by practice. "Silicon Valley Style" entrepreneurs take risks, passionately solve real problems and gain ...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Karen Floyd liked this post about 4 hours agoGlobal Website Builder Software Market Research Report 2017 introduces major market circumstances including product launches, technical aspects, leading factor, development trends, and the business strategies opt by key market players. Along with key strategies, the report focuses on essential opportunities, challenges, industry-specific drivers in the Website Builder Software market. It covers the sections and the sub sections of market including market size or revenues, market share, market se...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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