Before we start to answer this question, you might be wondering about the term, native advertising. Just what does this mean? Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In other words, the ad looks just like the content around it. So, if you use native advertising on your website or someone else's, it wouldn't look like an ad. Native advertising is the new buzzword, and in this article, we...
Many companies have an app to help them shape the odds in their favor. The trick is to make sure your app stands out from the millions of others out there. Srinu Chowhan, Head of Growth at LUNO , shares his top tips for mobile marketing with zero dollars, courtesy of CEO World. 1. Use AdWords free credits to reach out to the Tech editors You get free credits when you create a new AdWords account, use that credit to reach out to the key Tech editors in the industry – they will help yo...
Before we dive in to the pros and cons of investing in SEO, let's firmly define it. SEO is an abbreviation for search engine optimization. While the term, SEO, can leave many startups confused, it's simply how you get free and organic traffic to your website . Breaking it down even further, consider this example. Your potential customer goes to Google and enters a term in the search bar that has something to do with your business. If you show up on the search engine results page near the top or ...
One of the best investments a startup can make early on is the selection of a board. Some people incorrectly assume that a board is only created at the point when you get investors, but every business of any size can benefit of having a group of people who provide advice and help the company succeed. Recently, I participated in a ScaleUp Academy session organized by CEO World with Christoph Ortlepp from Earlybird Venture Capital . In this intimate real-time face-to-face, Ortlepp stressed the imp...
How to get started now In 2015, IDC predicted that within three years the top 30% of companies in all industries would be seriously challenged by an innovative competitor.Today, only two years later, this seems conservative as Tesla, Uber, and others overtake the automotive industry, Amazon dominates retail globally and born-digital startups penetrate all traditional markets. For business leaders, the question is no longer whether to implement a digital strategy but when and how to do so. With t...
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Helen Lindsey created a new blog post, How leaders can humanize work againThere's a difference between having a good work ethic and being a workaholic—and startup founders are often among those who confuse one with the other. Occasionally working a few extra hours to meet a deadline and not let a client down is a good work ethic. Sacrificing your personal life to work long hours every day isn't. While you may blur the lines between work and personal life because you're passionate about what you do and you want to devote your time to building a successful business, you...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, Why London's tech community is thriving, despite BrexitIt seems gloomy predictions about the impact of Brexit aren't putting a dent in the positive mood of London's tech scene. According to Microsoft general manager David Mendlen, the city's "vibrant and engaged developer scene," with its "world-class educational support for startups and developers" and a "supportive local ecosystem and plenty of demand for developers" will ensure London continues to be "a tech powerhouse." Here, Mendlen explores how the growth of startup accelerators, dig...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Why African startups are now on the acquisition trailWhile year-on-year investment in the African continent's tech scene is increasing, figures show major exits are down. Yet, while the annual Disrupt Africa African Tech Startups Funding Report shows major acquisitions were down in 2017 compared with the previous year, there has been a flurry of startups acquiring other startups, writes Tom Jackson. Here, he explores why this is happening "even before the African tech startup space has matured to the point where startups are serious targets for mo...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Mike Johnson created a new blog post, 31 tips for using gig economy to get ahead your competition
People working as a freelancer is not a new thing. Contractual workers have been around for a long time. They get paid for their output, not by the hours. They get payment for their work, but there's no benefit. This labor model isn't a modern concept, but it is slowly but surely taking over full-time jobs. This is called gig economy. The emergence of the term gig economy was a response to the burgeoning demand for more freelance workers than regular employees. So while working as a contractor f... Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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