Hiring new team members for your startup is a lot like marketing your company, but many businesses don't approach it this way. If you want to hire the absolute best candidates, you want to make sure your job posts are attracting the right job seekers by providing them extra information to help them decide whether or not to submit a resume. This involves using your marketing skills to craft your job postings. Here are a few ways startups can attract better talent by improving their job postings. ...
Generating leads can be difficult for new and seasoned startups alike. This is where content marketing comes in. Let's take a look at a few lead generation tips for startups and how you can use your content to build trust with potential buyers. Content marketing According to one report, nearly 90% of marketers are using this tool in their marketing strategy. What exactly is content marketing? It's when you create and distribute content consistently that users find valuable, relevant, educational...
While the disruption of traditional businesses is often attributed to technology growth, the real driver of today's transformation to a digital world is customers - with increased demands for convenience and choice. Through innovations made possible by the power of technology, consumers have easy access to a broad range of choices.For example, via car sharing apps we can now easily choose between Uber, Lyft or taxi service - based on cost and convenience. With increased ease of daily activities ...
Two of the most important things you can do for your business are to build relationships with your customers and engender their loyalty. One of the best ways to do this is through online communities. You want to encourage your customers to feel like they're a part of something special. This in turn encourages their loyalty. Here are a few reasons why you should consider building an online community around your brand and some suggestions for making this happen. Communities increase retention rate...
Digitalization allows entrepreneurs to disrupt traditional markets and deliver new services overnight. However, over 85% of new initiatives fail. Success for Amazon, GE, and global entrepreneurs starts with clarity of mission, market and customer needs plus the definition of the business model and market approach to creating value. For example, Amazon's mission to build a place where people can find anything they might want to buy was the foundation behind their start as online bookseller throug...
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Helen Lindsey created a new blog post, How to achieve product-market fitYou know you have product/market fit when customers don't just want a solution to their problem—they want your solution. And they consider your product or service a "must have." Startups need to achieve a high degree of product/market fit or die trying. And most of them will die trying as they run out of cash before they're able to gain enough traction. Here, Hayley Leibson shares a six-step process to product development that "will lead to more efficient use of resources and a high degree of co...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Irina Gonzalez reacted to this post about 20 hours ago
Helen Lindsey created a new blog post, 6 critical skills to master as a business leaderBuilding a new business from scratch often means having to work long hours juggling numerous roles and responsibilities, which could be anything from strategic planning and finance manager to sales and marketing or project management. And when you're immersed in the day-to-day running of the business "it can be challenging to know which skills to focus on first." With that in mind, early stage entrepreneurs from YEC Next share their top tips on the skills and abilities you need to master for suc...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Irina Gonzalez reacted to this post about 20 hours ago
Helen Lindsey created a new blog post, How to cope with anxiety and stress at work: 5 psychology techniquesMost people experience a certain level of anxiety and stress at work. It's what keeps you alert and focused when a deadline is looming, for example. When you constantly experience symptoms of work-related anxiety and stress that reach an uncomfortable level however, you may want to address the root cause rather than reaching for a quick fix. In this article, performance psychologist Helen D'Silva shares the strategies and techniques that will provide long-term benefits and help you thrive i...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Irina Gonzalez reacted to this post about 20 hours ago
Helen Lindsey created a new blog post, 4 reasons why failure can lead to spectacular successMany startup founders, entrepreneurs and business leaders experience failure, often multiple times, before they become successful. While it's natural to fear failure, the road to success rarely offers a smooth ride and being able to handle setbacks is crucial. However, it's not failure in itself that's important; it's how you respond to it that matters. And failure is only as useful as the lessons you learn from it. Here, LaRae Quy shares four reasons why failure can lead to success and how you ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Irina Gonzalez reacted to this post about 20 hours ago
Helen Lindsey created a new blog post, Purpose, passion and profit: 3 ingredients for business successWhile purpose, passion and profit are key ingredients, you need to follow the right steps when creating a recipe for business success. Your purpose is what motivates you to get out of bed every day, your passion brings your purpose to life, and profit is essential for a sustainable business. "To succeed in business you have to know where you're headed, so you can make a plan with the proper strategies and tactics to reach your goals," writes Kendra Sette. Here, she shares how to bring the e...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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