Sales tips for non sales people

Sales tips for non sales people
​ As entrepreneurs, at some point, to shape the odds in our favour we have to sell something, whether it's ourselves or our products and services. Many entrepreneurs are not natural sales people and the thought of 'selling' fills us with dread. However, it doesn't have to be that way. Even the untrained and those who don't consider themselves to be 'natural' sales people can achieve sales success. Here are some tips to help you with your sales: 1. Get clear Before you even start selling, be clea...

Should your startup be using webinars to reach its audience?

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​ Online marketing is vital to the success of your startup, and the digital arena provides you many avenues to reach your target market. One underutilized platform is the webinar. In this article, we ask and answer the question, "Should your startup be using webinars to reach its audience?" What is a webinar? For those of you who aren't quite sure what a webinar is, here's a short description: A webinar is a live web-based video conference. There's usually one (there can be more) presenter and a...

The success story of YouTube CEO Susan Wojcicki

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​ Sometimes we take decisions that impact the rest of our lives and change everything in an unexpected way. Susan Wojcicki, former VP of Advertising & Commerce at Google and current CEO of YouTube, knows this better than most. In 1999, she was faced with a difficult decision, and she had the courage and the foresight to take the path that would make her become "the most important woman on the Internet ." Wojcicki is a Silicon Valley native with honors in history and literature from Harvard w...

Things to consider before moving your business

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​ Thinking about moving your business to the other side of town? Or, perhaps you're thinking about moving your business to a new city. With either of these scenarios, you'll run into a slew of positives as well as negatives. Let's look at some things to consider before moving your business. Employees You want to consider your employees before deciding to relocate. There's always the option of employee relocation, but as a startup you might not have the budget, or people might not want to move wi...

Achieving growth: Sales channels and partnerships

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​ As many serial entrepreneurs know, revenue and customer attainment is the key to success for all companies. However, reaching and winning new customers is challenging – especially for young companies. Gaining awareness and developing trust with buyers can be costly and fraught with error. An alternative path is to develop relationships with 'channel partners'. Simply put, this is a way of reaching end customers through their relationships with trusted companies from which they are already buyi...

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