The Head and Shoulders shampoo motto back in the 1990s was, “You never get a chance to make a second impression.” Today that phrase is used often in the realm of business. Let’s take a look at why startup founders should invest time in personal branding, because you really do only have one shot at the first impression. Investors invest in people The first reason to invest time in personal branding is that investors like to invest in people as well as products. While you might have a superb idea,...
Customers today demand convenience, ease of access and personalized offerings from corporations such as GE, Otis Elevator, and many smaller companies. By offering digital services, software interfaces and ‘pay for use’ business models, many traditional companies are reaching new market segments, delighting their customers and creating new highly valuable revenue streams. A recent study shows 82% of business leaders consider ‘digital initiatives’ top priority. However, many question – “Where to s...
As entrepreneurs we have to pitch our ideas, services, products and companies to investors, clients, employees, board members and the media with the aim of getting buy-in and shaping the odds in our favour. There’s a ton of information out there about creating the perfect pitch deck and what should be included to make sure your pitch is perfect, but most guidelines focus on emphasising what is good or great about your idea/service/product/company, rather than highlighting its shortcomings. Most ...
Lisa Nichols is an awarded media personality, life coach, best-selling author of six books, one of the world’s most requested motivational speakers and corporate CEO of a business that has served more than 30 million people. From a struggling single mom on public assistance to a successful entrepreneur, Lisa has inspired millions of people worldwide to discover their untapped talented and potential. She’s the founder and CEO of Motivating the Masses, Inc , a personal and business development tra...
If you’re like most startup founders, you are an idea person. You have what it takes to launch a new product or service, and you may have product development, marketing and sales experience. But, you might not have much experience or even desire to take on administrative work such as finance. This is where a Chief Financial Officer comes in. Let’s look at what a CFO can do for your startup. Make forecasts A CFO can help you with forecasting and analysis. You can count on your CFO to guide you th...
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Helen Lindsey created a new blog post, 4 examples of how AR & VR will improve customer serviceTechnology is changing all the time and as customers become more accustomed to instant communications and on-demand services, so their needs and expectations are increasing. While customers benefit from the speed with which they can obtain information, goods, and services, there's also the risk that increasing automation is making customer service less personal. Scottie Gardonio explores here how further technological advances in augmented reality (AR) and virtual reality (VR) could reverse this...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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Helen Lindsey created a new blog post, 3 things leaders with impressive communication skills always doWith the increasing tendency towards a leadership style that's more relationship- than task-orientated, leaders need to inspire their teams with their vision and encourage innovation while supporting and developing team members to fulfill their potential. Successful leadership requires a high level of self-awareness, which is the foundation of emotional intelligence and the key to communicating effectively with others. In this article, John Hall shares how effective leaders use their impressive ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Six steps to defining your target marketOne of the most difficult aspects of starting and running a business is finding new customers, and the first step to building your customer base is to define your target market. By understanding who your customers are, and how your business can solve their problems, you can grow the business by identifying ways to attract new customers and target your most profitable customers to increase sales. To help you get started, Grant Leboff, principal of the Sticky Marketing Club, shares some top t...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, What popular start-up advice is plain wrong? Successful founders demystify entrepreneurshipStarting your own company can be daunting and before you take the leap into entrepreneurship you need to be armed with accurate information, advice and guidance. There's a wealth of resources available for UK entrepreneurs to access reliable business advice, and yet there's still a lot of inaccurate information and poor start-up advice that could be stopping budding entrepreneurs in their tracks. To help you separate fact from fiction and make well-informed decisions, founders and CEOs behind hu...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, What’s the best way to get customer referrals for your business?A strong customer retention and referral program is crucial for the growth of your business. A happy customer isn't only more likely to continue buying from you; he or she is also more likely to recommend your company to others, especially when there are incentives involved. Customer acquisition is a challenge for any business and the increasing use of digital channels makes it easier for your existing customers to act as brand ambassadors. To help you harness the power of referral marketing, Ri...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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