Why startup founders should invest time in personal branding

Why startup founders should invest time in personal branding
The Head and Shoulders shampoo motto back in the 1990s was, “You never get a chance to make a second impression.” Today that phrase is used often in the realm of business. Let’s take a look at why startup founders should invest time in personal branding, because you really do only have one shot at the first impression. Investors invest in people The first reason to invest time in personal branding is that investors like to invest in people as well as products. While you might have a superb idea,...

Digital revenue growth: getting started tips

Digital revenue growth: getting started tips
Customers today demand convenience, ease of access and personalized offerings from corporations such as GE, Otis Elevator, and many smaller companies. By offering digital services, software interfaces and ‘pay for use’ business models, many traditional companies are reaching new market segments, delighting their customers and creating new highly valuable revenue streams. A recent study shows 82% of business leaders consider ‘digital initiatives’ top priority. However, many question – “Where to s...

How a deliberate ‘imperfect’ pitch can shape the odds in your favour

How a deliberate ‘imperfect’ pitch can shape the odds in your favour
As entrepreneurs we have to pitch our ideas, services, products and companies to investors, clients, employees, board members and the media with the aim of getting buy-in and shaping the odds in our favour. There’s a ton of information out there about creating the perfect pitch deck and what should be included to make sure your pitch is perfect, but most guidelines focus on emphasising what is good or great about your idea/service/product/company, rather than highlighting its shortcomings. Most ...

8 business lessons from one of the world’s most requested motivational speakers

8 business lessons from one of the world’s most requested motivational speakers
Lisa Nichols is an awarded media personality, life coach, best-selling author of six books, one of the world’s most requested motivational speakers and corporate CEO of a business that has served more than 30 million people. From a struggling single mom on public assistance to a successful entrepreneur, Lisa has inspired millions of people worldwide to discover their untapped talented and potential. She’s the founder and CEO of Motivating the Masses, Inc , a personal and business development tra...

What a CFO can do for your startup

What a CFO can do for your startup
If you’re like most startup founders, you are an idea person. You have what it takes to launch a new product or service, and you may have product development, marketing and sales experience. But, you might not have much experience or even desire to take on administrative work such as finance. This is where a Chief Financial Officer comes in. Let’s look at what a CFO can do for your startup. Make forecasts A CFO can help you with forecasting and analysis. You can count on your CFO to guide you th...

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