The GDPR – a Great Dirty Pain in the Rectum - or an opportunity?

The GDPR – a Great Dirty Pain in the Rectum - or an opportunity?
​ On 25 May 2018 the GDPR comes into force in Europe – the world's largest, single digital market – and any company handling the data of data subjects who live in any of the 28 EU Member States must be GDPR compliant, or risk facing hefty penalties of 4% of total global turnover or €20 million, whichever is greater. The GDPR outlines the responsibilities of Data Controllers (organisations that process personal data) and Data Processors (companies that provide data hosting services) as well as th...

How companies can encourage a work-life balance for their employees

How companies can encourage a work-life balance for their employees
More than 60% of the Millennial workforce strives for a work-life balance, and that has trickled down to the rest of the workforce. Yet, only 5% of employees consider themselves thriving with their work-life balance. Why should you care about this work-life balance? Because, employees with a healthy work-life balance are more productive, happier employees. To help you create a more positive culture and a more satisfying workplace, let's look at how companies can encourage a work-life balance for...

Tips for engaging in influencer marketing

Tips for engaging in influencer marketing
​ As entrepreneurs, at some point we have to delve into the world of marketing to help shape the odds in our favour, because it's all very well having a brilliant product or service, but if no one knows about it we won't get anywhere. The field of marketing and marketing communications is vast, and thanks to rapid technological developments, it's constantly progressing, changing and evolving and keeping abreast of marketing trends is a job in itself. One aspect of marketing that technology has h...

Need proof you need HR? Here it is.

Need proof you need HR? Here it is.
​ Are you one of the many companies that needs a real, tangible reason to hire human resources staff? If you need proof you need HR, here it is. We're going to look at period-underwear company, Thinx , and how their lack of proper human resources negatively impacted their business. Thinx: A Case Study Period-underwear company, Thinx, started with one woman's brainchild to provide women with an alternative to traditional menstrual products. Their highly absorbent, washable underwear replaces main...

Sales tips for non sales people

Sales tips for non sales people
​ As entrepreneurs, at some point, to shape the odds in our favour we have to sell something, whether it's ourselves or our products and services. Many entrepreneurs are not natural sales people and the thought of 'selling' fills us with dread. However, it doesn't have to be that way. Even the untrained and those who don't consider themselves to be 'natural' sales people can achieve sales success. Here are some tips to help you with your sales: 1. Get clear Before you even start selling, be clea...

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