While the disruption of traditional businesses is often attributed to technology growth, the real driver of today's transformation to a digital world is customers - with increased demands for convenience and choice. Through innovations made possible by the power of technology, consumers have easy access to a broad range of choices.For example, via car sharing apps we can now easily choose between Uber, Lyft or taxi service - based on cost and convenience. With increased ease of daily activities ...
Two of the most important things you can do for your business are to build relationships with your customers and engender their loyalty. One of the best ways to do this is through online communities. You want to encourage your customers to feel like they're a part of something special. This in turn encourages their loyalty. Here are a few reasons why you should consider building an online community around your brand and some suggestions for making this happen. Communities increase retention rate...
Digitalization allows entrepreneurs to disrupt traditional markets and deliver new services overnight. However, over 85% of new initiatives fail. Success for Amazon, GE, and global entrepreneurs starts with clarity of mission, market and customer needs plus the definition of the business model and market approach to creating value. For example, Amazon's mission to build a place where people can find anything they might want to buy was the foundation behind their start as online bookseller throug...
As the owner of a startup, you are probably trying to do a lot with a little, and that may mean you're doing your own accounting. While you may try to handle your accounting on your own, it's usually not the best idea, especially if you're working with investors and managing payroll. If you make a mistake in your accounting, you can end up with a huge mess on your hands. Therefore, we have compiled a list of common accounting mistakes your company may be making for you to review. If you find tha...
One major consequence of the internet has been the proliferation of choice, in all arenas. Remember when you walked into clothing stores and picked out what was on the shelf? How quaint. Looking for a new kind of toothpaste? Here are 75! When it comes to material objects, figuring out what you need can usually be done through online reviews. For services, however, the currency is still the personal reference. Think about it: when you need a service, would you rather read 400 online reviews, then...
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Helen Lindsey created a new blog post, What message does your logo convey?Brand perception plays a major role in the success of your business and your logo is the visual cornerstone of your brand identity. "Every detail of your company's logo—intentional or not—will influence people's impressions of your company, and impact their purchasing decisions," writes Kate Harrison. Here she shares how to leverage the psychology behind different elements of your logo design to send the right message to potential customers and create a memorable, positive impression that inspir...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
Helen Lindsey created a new blog post, 6 important things I’ve learned from marketing a business on InstagramInstagram has evolved from a simple photo-sharing app to become a powerful marketing platform. Its highly visual format, Instagram Stories, advanced analytics and shoppable Instagram posts are helping thousands of businesses to create high-performing ads, build meaningful relationships with customers, and boost sales. To achieve these goals for your business, you need to understand what drives engagement and how to maximise your reach. Social media manager Hugh Beaulac offers a helping...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, How to build a positive company cultureCompany culture plays an important part in the success of any business. A strong company culture is one of the best ways to attract and retain the best employees. And with recruitment websites and 'best place to work' surveys giving employees, both past and present, an opportunity to rate their employers, poor company cultures have nowhere to hide. In this article, Alan Kohll explores the numerous benefits of a positive company culture and the factors that contribute to creating a positive compa...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, The simple question that can make or break a startupResearch shows the number one reason new businesses fail is because they're selling a product no one wants. You may have a great idea, the necessary expertise and all the resources you need to build a successful company, but if you're not satisfying a market need your business isn't going to survive. The key question is how to test your ideas and establish customer demand before launching a new business or product. Here, Kyle Young shares three strategies you can use to identify the ideas most l...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Innovative start-ups urged to enter WeWork Creator AwardsInnovative entrepreneurs, startups, non-profit organizations, and performance artists are invited to apply for the London WeWork Creator Awards. Co-working company WeWork launched the Creator Awards to reward innovation in any industry with prizes worth up to $360,000. Successful entries for the UK competition will be selected to pitch live on stage at the London event on October 25 in front of a panel of judges. And finalists from the London event will be invited to pitch for a second time at t...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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