Shaping the Odds - News

Recommended Videos

Digital business: imperative not an option for customer success

Digital business: imperative not an option for customer success
How to get started now In 2015, IDC predicted that within three years the top 30% of companies in all industries would be seriously challenged by an innovative competitor.Today, only two years later, this seems conservative as Tesla, Uber, and others overtake the automotive industry, Amazon dominates retail globally and born-digital startups penetrate all traditional markets. For business leaders, the question is no longer whether to implement a digital strategy but when and how to do so. With t...

Pros and cons of doing a trade show for your product

Pros and cons of doing a trade show for your product
It's product launch time for your startup, and it's time to do some marketing. With so many options and avenues available to you, we take a look at one traditional form of marketing – the trade show. The Pros You'll find that the biggest advantage of the trade show is the increased exposure for your startup. This is your chance to get noticed. Trade shows are a great place to increase your brand awareness and get your product in front of more eyeballs. Consider participating in a class, hosting ...

Transform for success in digital future

Transform for success in digital future
By 2020, half of the current Global 100 companies will be marginalized by new or more nimble competitors according to IDC. For business leaders, the question is no longer whether to transform their business to succeed in the digital world but how to adapt, develop new revenue streams and delight global customers. For companies with large customer, employee, and revenue bases, changing the business model, organizational structures and processes can be daunting. However, now is the best time to ge...

Traditional marketing tools often overlooked by startups

Traditional marketing tools often overlooked by startups
For most startups, their marketing strategy includes only online activities such as lead generation, social media, email marketing, content marketing , pay-per-click, and their website. While this is all vital to your overall marketing plan, there are other avenues available to you depending on your target market. In this article, we look at traditional marketing tools often overlooked by startups that include strategies and methods for introducing your business to the world.   Direct mail ...

A huge security risk for Mac users has been discovered. Fix it now!

macOS High Sierra security bug!
Apple recently launched its new version of the Mac operating system -  macOS High Sierra . Most Mac users have been updating their Macs over the last few weeks, and have been happy with the new operating system, but it turns out that anyone can log in to an updated Mac, so if you have the latest version of macOS, you have to act now. Software has bugs. That will always be true. But some bugs can be worse than others. Some can be incredibly dumb. A new bug in Apple's oper...

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.