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31 tips for using gig economy to get ahead your competition

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People working as a freelancer is not a new thing. Contractual workers have been around for a long time. They get paid for their output, not by the hours. They get payment for their work, but there's no benefit. This labor model isn't a modern concept, but it is slowly but surely taking over full-time jobs. This is called gig economy. The emergence of the term gig economy was a response to the burgeoning demand for more freelance workers than regular employees. So while working as a contractor f...

The costs of a bad hire

The costs of a bad hire
Have you ever asked yourself what it costs to hire an employee who doesn't turn out to be right for your business? The U.S. Department of Labor says it costs you at least 30% of your employee's first-year earnings if they're a bad hire. For many startups, losing five figures because you hired the wrong person may mean the difference between success and failure. Let's take a look at the costs of a bad hire, so you can avoid the devastating consequences to your startup.   Initial hiring costs...

How startups can attract better talent by improving their job postings

How startups can attract better talent by improving their job postings
Hiring new team members for your startup is a lot like marketing your company, but many businesses don't approach it this way. If you want to hire the absolute best candidates, you want to make sure your job posts are attracting the right job seekers by providing them extra information to help them decide whether or not to submit a resume. This involves using your marketing skills to craft your job postings. Here are a few ways startups can attract better talent by improving their job postings. ...

Lead generation tips for startups

Lead generation tips for startups
Generating leads can be difficult for new and seasoned startups alike. This is where content marketing comes in. Let's take a look at a few lead generation tips for startups and how you can use your content to build trust with potential buyers. Content marketing According to one report, nearly 90% of marketers are using this tool in their marketing strategy. What exactly is content marketing? It's when you create and distribute content consistently that users find valuable, relevant, educational...

What came first: technology or customer needs?

What came first: technology or customer needs?
While the disruption of traditional businesses is often attributed to technology growth, the real driver of today's transformation to a digital world is customers - with increased demands for convenience and choice. Through innovations made possible by the power of technology, consumers have easy access to a broad range of choices.For example, via car sharing apps we can now easily choose between Uber, Lyft or taxi service - based on cost and convenience. With increased ease of daily activities ...

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